Elevate your demand generation game by focusing on these 5 top metrics in conversational marketing. Table of Contents: 1. Engagement Rate – Tracking the Initial Spark 2. Conversion Rate – From Conversation to Conversion 3. Lead Qualification Rate – Focusing on Quality, Not Just Quantity 4. Response Time – Real-Time Conversations Require Real-Time Speed 5. … Continue reading Top 5 Metrics to Track for Conversational Marketing Success in Demand Generation