Explore the key differences between ABM and traditional marketing, focusing on tailored approaches and strategic engagement with high-value accounts.   Table of Contents: 1. The Limitations of Traditional Marketing 1.1 Mass Marketing Approach 1.2 Inefficiencies and Resource Allocation 2. Understanding Account-Based Marketing (ABM) 2.1 Definition and Strategic Importance 2.2 Key Principles of ABM 3. Strategic … Continue reading How ABM Differs from Traditional Marketing: A Strategic Perspective