Table of contents
- MarketingCloudFX
- LinkedIn Sales Navigator
- Data.com (Salesforce)
- How to Tell Your Database for B2B Contacts Is Out-of-Date?
A B2B contact database is like a huge list of important information about clients and organizations that can help with sales and marketing. It includes names, phone numbers, and emails. In our experience, good providers make sure to keep updating their data regularly to make sure it’s accurate and useful, especially when trying to get new clients.
Having this database helps you find clients in your market and the best ones to target. Then, you can use it to make your marketing campaigns more personal and effective.
The best databases make sure they:
- Follow privacy rules
- Check that the information they have is correct
- Let you access the information easily
- Have lots of information about different companies
- Work well with popular sales tools
- Are easy to set up
- Give extra information, like what companies might be interested in buying
Based on our experience, we’ve picked the top three B2B database providers that always give the right and up-to-date information.
This database is super important for reaching out to potential customers. With a good B2B contact database provider, you get access to reliable and up-to-date information that really boosts your marketing. But how do you find the right one to start with?
1. MarketingCloudFX
MarketingCloudFX is highly recommended as a top choice for B2B contact database providers. It works alongside WebFX’s data enrichment services, giving you access to a huge database of B2B contacts and adding extra helpful details to your existing data.
With MarketingCloudFX, you can find and focus on the most important potential customers for your business. It uses fancy technology like analytics and machine learning to help with this. Plus, the data enrichment services make sure all the contact information is right, up-to-date, and complete.
Using this combo, your company can make smart decisions and run marketing campaigns that hit the mark every time, getting you the best results.
Who it’s recommended for
MarketingCloudFX is great for any company, startup, or industry. It’s especially good if you want to make finding leads easier and make sure your contact information is spot on. It’s also perfect if you want to automate your marketing and get the most out of your campaigns.
Key features
- Saves time by automating marketing and organizing all your data in one place
- Helps generate more leads by using different marketing methods
- Helps focus on the best leads by sorting them out and grouping them
- Boosts sales by keeping track of leads and managing relationships with customers
- Increases conversions by sending out emails automatically based on what customers do
- Improves marketing campaigns by using detailed data and reports
- Drives more traffic to your business with various marketing tools
Price
- From $675 per month
- No free trial
- Demo available on request
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a tool that helps organizations and firms find the right potential clients more easily. It has connections with professionals and detailed profiles, giving you a lot of information to work around.
With this platform, sales teams can get important details and suggestions, making it easier to talk to the right people and close deals. Plus, LinkedIn Sales Navigator has helpful search tools and messaging features, so you can reach out to potential clients and build relationships.
Who it’s recommended for
LinkedIn Sales Navigator is perfect for B2B companies that do a lot of networking to find customers. It’s made for sales reps and managers who want to find, attract, and convert the best clients.
Key features
- Saves and organizes leads to make lists for targeting
- Filters searches to find exactly who you’re looking for and get real-time updates
- Uses templates for messaging to make communication easier
- Works with CRM systems to manage and track leads smoothly
- Recommends leads based on past successes and industry trends
- Gives reports and analytics to see how well your sales strategies are working
Price
From $99.99/user/month
A free trial is available
3. Data.com (Salesforce)
Data.com offers a bunch of services for companies. It has a huge database collection that gives your business the right contact information for reaching out to potential customers and partners.
To make sure the information you have is correct and of good quality, Data.com also offers services to clean up and add extra details to your data. And if you’re already using Salesforce, it’s easy to access and manage all your contacts right within your CRM system.
Who it’s recommended for
This platform has everything B2B marketing and sales teams need, like creating leads, cleaning up data, and adding more information to accounts. It’s great for businesses that want to grow their networks and get bigger.
Key features
- Uses customer data to personalize experiences with Salesforce Einstein
- Connects all your customer data using different tools
- Combines all your data into one place
- Shows the best workflows based on real-time information from the data cloud
- Gives a clear picture of your customers and lets you take action based on what they’re doing, using the data cloud
Price
- Custom pricing
- A free trial is available
- Demo available
4. How to Tell Your Database for B2B Contacts Is Out-of-Date?
If your B2B contact database isn’t up-to-date, it can affect your organization and how much money you make because it might not be helping you find the right people. But there are signs that show it’s time to update it:
- Important information is missing in your CRM records
- You have lots of duplicate entries in your CRM
- You’re not having much luck with cold calls anymore
- More and more of your emails are bouncing back
- It’s hard to connect with potential customers
- You’re struggling to make the customer experience feel personal.
- Your team is getting frustrated
- Productivity is dropping
It’s normal for information in B2B databases to change over time. People change jobs, companies merge, and financial situations shift. But this doesn’t have to be a bad thing. All this can mean new opportunities for you!
For example, if a company that used to be your customer gets bought by another company, you could try to make an even better deal. Or if a company hires a new top manager, you could reach out to them first!
To sum up, having a good B2B contact database is important for reaching potential clients and making more sales. After looking at the top three providers, MarketingCloudFX, LinkedIn Sales Navigator, and Data.com (Salesforce), we found they all offer great tools to help generate leads and keep customers engaged.
MarketingCloudFX is great because it uses smart technology to analyze data and learn about your customers. LinkedIn Sales Navigator is good for networking and finding detailed information about people. And Data.com does a thorough job of cleaning up and adding extra details to your data, making it work seamlessly with Salesforce.
Knowing when your database needs updating is key. If you’re missing information, have lots of duplicates, or are having trouble getting in touch with people, it’s time for a refresh. But fixing these issues can actually help your business grow and come up with new ideas to connect with clients.
In the end, investing in a modern B2B contact database is crucial for staying ahead in business and making the most money possible.
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