mostlyHUMAN’s Momentum Suite is now available through monthly subscription, giving marketers online access to AI-infused media and analytics tools designed to simplify workflows, uncover insights and support better business decisions.
First announced earlier this year, the Momentum Suite was initially available to the mostlyHUMAN team and select beta clients. Now, agency and brand team users can subscribe to individual tools on a monthly basis, making it easier to access the capabilities they need without a long-term commitment.
The Momentum Suite is built to help answer the questions marketers face every day: What’s actually driving performance? Where should we invest next? How does our audience behave? And did that campaign or test actually work? The tools help marketers get to those answers faster and turn complex data into clear, actionable insights.
The suite includes nine tools organized across three modules—Impacts, Journeys and Tests—covering applications such as marketing mix modeling, agentic reporting, media planning, audience research, and test design and evaluation.
Ryan Derrow, Founder & CEO of mostlyHUMAN, described the significance of the launch:
“We’ve shipped the Momentum Suite, and it’s in clients’ hands. They’re loving the tools, and it’s a great step forward for mostlyHUMAN in our efforts to create the new standard for media & analytics.”
For brand and agency teams that need high-powered, task-specific solutions, the Momentum Suite provides flexible access to the tools that best match their needs. Monthly subscriptions include secure online access and ongoing support from the mostlyHUMAN specialists who developed the tools and use them in their own media and analytics work.
Vince Ledney, Partner & EVP Data Science & Technology and lead developer of the Momentum Suite, reflected on the hands-on approach behind its development:
“Anyone who knows me knows that I love to get down in the weeds to squeeze that last 1% of value out of my projects, and I’m really happy with how far we’ve come with Momentum Suite. No tool is perfect for every user, but this is as close as we’ve ever gotten to a single solution for media and analytics needs across our clients and teams.”
“We were so excited earlier this year to get the tool into the hands of our clients and teams, and we’ve received a ton of great feedback. We’ve dramatically improved the speed, usability, and depth of analysis the tool can provide. We look forward to rolling it out more broadly.”
