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Nine AI-infused media and analytics tools are now available through flexible monthly subscriptions, supported by the experts who built them.

NP Digital Canada has secured the No. 2 spot in the marketing category and No. 24 overall out of 375 companies on the 2026 Report on Business ranking of Canada’s Top Growing Companies, with a three-year growth rate of 1,406%.

The recognition comes after five years of rapid growth for NP Digital Canada, building on the agency’s strong global footprint. Over the past five years, NP Digital Canada has grown to a team of more than 50 people, while expanding its client base and capabilities and capabilities across SEO, paid media, creative, Digital PR, content strategy, influencer marketing, Reddit marketing, data and analytics, AI and generative search to meet the changing needs of brands across Canada.

Alongside this growth, NP Digital Canada has continued to expand its client roster, adding brands like Mitsubishi Motors, Tangerine, Lee Valley Tools, Running Room Canada, CMiC, and Schulich Executive Education

Canada’s Top Growing Companies is an editorial ranking launched by The Globe and Mail in 2019 to celebrate the achievements of innovative businesses across Canada. Companies complete an application process and must meet revenue requirements to qualify for the program.

For NP Digital Canada, the 1,406% growth rate reflects more than the expansion of its business. It also reflects how the agency has evolved alongside a rapidly changing marketing industry. Building on NP Digital’s global foundation in SEO, the agency has evolved its approach as LLMs reshape how people search for and discover brands. With authority and expertise becoming increasingly important to visibility, NP Digital Canada has expanded its capabilities to help brands strengthen their presence across both traditional and AI-driven search and discovery.

“I’m incredibly proud of the team we’ve built and the trust our clients have in us,” said Ronnie Malewski, Managing Director of NP Digital Canada. “That has been at the heart of our growth, along with our ability to adapt quickly. Marketing is constantly changing, and we have stayed focused on what matters now, evolving our strategies, capabilities, and reporting as the industry changes. That agility ultimately helps us deliver better results for the brands that trust us.”

The agency has also continued to grow its work with brands across financial services, technology, construction, retail, and consumer sectors, bringing together specialists across disciplines to respond to the changing ways people search, discover, and engage with brands.

The recognition marks the latest milestone for NP Digital Canada as the agency continues to invest in its people, strengthen its capabilities and expand its presence in the Canadian market.

Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced it has been ranked first across all evaluated categories in the 2026 Gartner® Critical Capabilities for Global Digital Marketing Agencies report. Omnicom was also named a Leader in the 2026 Gartner Magic Quadrant™ for Global Digital Marketing Agencies.

In the Critical Capabilities evaluation, Omnicom ranked highest among global agencies in each of the evaluated use cases, including Global Brand / Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce and CX Overhaul, and Website and Digital Product Design.

The Critical Capabilities report considered several factors in its evaluation, including the clarity of the provider’s AI vision, as well as the depth of capabilities in creative execution, martech strategy and implementation, content supply chain optimization, first-party data enrichment, and digital marketing performance.

“Our ranking in Gartner’s Critical Capabilities report and our Leader position in the Magic Quadrant™ reflect Omnicom’s commitment to delivering AI-powered, data-driven marketing solutions at scale,” said Paolo Yuvienco, Chief Technology Officer of Omnicom. “This recognition validates the value that our investments in Omni as well as our data, identity and AI solutions are delivering to Omnicom’s clients. We are proud to be leading the market in the future-facing tools and capabilities shaping modern marketing.”

Omni is Omnicom’s AI-enabled intelligence platform, connecting enterprise teams, AI agents, data, identity, activation and measurement in one system. Omni connects Acxiom’s industry-leading identity and data, Flywheel’s unique commerce intelligence, our superior media scale and marketplace access, and trillions of proprietary content and cultural signals — driving smarter decisions, faster action, and better outcomes for clients.

Omnicom’s leadership in global digital marketing is further bolstered by the deep consulting capabilities of Credera, its award-winning digital transformation consultancy. Together, Omnicom’s expertise in marketing technology strategy, organizational design and change management complemented by our proprietary AI and data capabilities, enables us to help clients not only implement cutting-edge marketing solutions but also transform their organizations to maximize the value of those investments.

Spinutech will sponsor the annual summit and lead a session exploring how AI, social media and fragmented search are reshaping brand discovery and marketing measurement.

The new product lets creative teams turn their repetitive creative work into automated workflows that any team can operate.

Refuel Agency, a media and marketing agency with 35+ years reaching hard-to-reach audiences at scale, today announced its 2026 Youth, College & Young Adult Explorer, a redesigned edition of its proprietary research series.

The study separates the total 1,545 respondents into four life-stage segments — teens (15-17), young adults (18-24), adults (25+), and college versus non-college students — rather than treating “youth” as one group anchored on the college decision. The redesign followed a data point Refuel’s research team could not ignore: roughly 40% of the youth population does not attend college, so a study built only around the college decision was missing a substantial share of the audience.

“If four in ten young people aren’t taking the traditional college path, a study that only asks about college decisions is only describing six in ten of them,” said Liz Carmo, EVP Audience & Brand at Refuel Agency. “We wanted to track what happens after the teen years, whether that’s college, no college, or something in between.”

The study’s most consequential finding: the social-brand-discovery peak has shifted past the teen years. Young adults (not teens) lead brand discovery on TikTok (30% versus 28%) and Instagram (29% versus 23%). Adults now log nearly twice the weekly hours on social platforms that teens do: 40 versus 24, with college students at 40.

“Most brand media plans still treat the teen years as the social-media high-water mark. Our data says the opposite,” said Liz Carmo, EVP Audience & Brand at Refuel Agency. “Brands allocating youth budgets on a decade-old assumption are reaching the wrong audience at the wrong intensity.”

Reach and conversion diverge, too. Social ads lead attention (51%), followed by influencer content (50%), but each converts only 29% of those exposed. Tangible incentives beat passive reach: campus free-food promotions converted 62% of exposed college students, and coupons converted 67% of teens and 70% of young adults. Sampling prompted 60% to research or buy, including 42% who purchased.

The study surfaces a financial paradox: young adults have the lowest credit-card ownership (58% versus 75% for adults) and lowest average spend ($676 versus $982), yet report the highest average number of investments held of any segment — a generation bypassing credit for a different entry into the financial system.

Parental influence recedes fast after the teen years. Parents lead 73-83% of teen decisions on autos, phones, insurance, and finance, including 78% of teen auto purchases; by college, 58% of students decide their own auto purchases.

This research directly feeds Refuel’s proprietary audience AI models, sharpening how the agency targets, plans, and measures performance for youth and young adult campaigns.

Learn more about how Refuel’s research helps brands reach youth better than any other agency at Refuel Research & Intelligence.

Top Conscious CPG Accelerator Selects Five Standout Brands Across Food, Beverage, and Supplements

Ventura County event will bring together women business owners and leaders for an evening focused on leadership, mentorship and meaningful connections

Competitive intelligence in about four minutes demonstrates the GTM Kernel—a machine-readable source of truth for AI-native marketing systems