HardScope today announced its launch as a media company built around creator-led IP with an in-house studio that develops, produces, and distributes its original programming. Built for a generation that grew up on the internet, HardScope’s slate spans different topics, formats, and creators that collectively make up the interests of modern youth culture. The company’s channel goes live Wednesday, September 30 on YouTube with a first slate built in partnership with four creators at the top of their platforms.
HardScope is built to take creator-led IP beyond the platform where it begins. Each original franchise is developed with the potential to expand through commerce, brand partnerships, live experiences, licensing, and distribution beyond HardScope’s own channels. Creators participate as equity partners in the IP they help build, giving both HardScope and its partnered talent a stake in the businesses that can grow around successful programming. The goal is to build original franchises that start as shows, earn an audience, and have the infrastructure to become something larger.
“We’re here to bring ambitious projects to life,” said Matt Kalish, Founder and CEO of HardScope. “We believe that working hand-in-hand with creators as business partners is how the future of media and IP will be made, grown, and scaled.”
Bringing together some of today’s most influential personalities across streaming, entertainment, fashion, and digital culture, four flagship series premiere between September and November 2026, backed by more than $4 million in production and development investment:
- R3BORN with N3on: Global streaming star N3on takes audiences inside his fitness transformation, documenting the physical and mental demands of the journey while balancing one of the fastest-paced careers in livestreaming.
- UNPACKED with Matcrackz: The new home for the rapidly growing collectibles industry, where celebrity guests hunt down their most-wanted piece of memorabilia.
- LOVE & JUSTICE with Zach Justice: Real couples bring one relationship issue before host Zach Justice, who hears both sides and delivers a verdict on who is actually at fault.
- SMALL WORLD with Bloody Osiris: A global travel show exploring what happens when a New York fashion icon goes on the hunt for the perfect outfit and location for a fit-pic, connecting with local cultures, creatives and communities along the way.
“Creators have given the world more great content to watch than ever before, and somehow we’re choosing less of what we actually watch,” said Lars Bengston, Chief Content Officer of HardScope. “As algorithm fatigue sets in, taste and curation start to matter a lot more. We’re building HardScope to give audiences a brand they can identify themselves in, and creators a place to build beyond what they’re already known for.”
HardScope’s studio team makes up the creative force that led FaZe Clan to become a global powerhouse in gaming and internet lifestyle. Under this team, FaZe earned over 1B views across multiple creator and media tentpoles, a 20M+ channel footprint, record-breaking merch collaborations with entities such as Cactus Jack and Nike, and earned back-to-back “Best Content Organization of the year” wins at the Streamer Awards.
“Our creative team is the most IYKYK in the industry today,” says Kalish. “The world’s biggest creators know who they are and trust their taste. They have the thing you can’t manufacture: an instinct for what the internet wants before everyone else catches up.”
Beyond its original programming, HardScope is building businesses across commerce, technology, and marketing. Its first owned product line is currently in development; its platform team provides technology solutions designed to help creators grow their businesses; and its in-house marketing group works with brands looking to connect with this generation through HardScope’s creator network and original IP.
