Samepage.ai today launched Samepage Bets, an operating system for product teams in the AI era. One of 15 Web Summit 2026 breakout startups, Samepage will show Bets publicly for the first time on Centre Stage on Wednesday, Nov. 11, before more than 70,000 attendees.
AI has made software faster and cheaper to build, raising the stakes on one question: what should we build next? The answer is scattered across sales calls, CRM records, support tickets, competitor launches, and internal chat.
Bets brings that work onto one board. An Insights Inbox automatically triages feature requests, bugs, competitor moves, and evidence from more than 50 native integrations across CRM, call recordings, support, the web, and internal communication. Each insight can become a bet that moves through three stages:
- Planning: Research and requirements agents build the case, backed by customer evidence and a priority score.
- Building: Prototyping and coding agents work in the team’s codebase and open pull requests in GitHub.
- Go-to-market: A product marketing agent publishes release notes to Notion and support articles to Intercom.
Humans stay in the loop: AI agents take the first pass, and a person reviews the work before it moves on. Bets is fully interoperable, reading from and writing to Jira, Linear, GitHub, Slack, Notion, and more, so status and comments stay in sync everywhere.
Bets is also multiplayer: engineering, product marketing, and other partners stay on the same page from one board.
“AI made building fast. Now the hard part is making sure you’re building the right thing,” said Sahil Jain, co-founder and CEO of Samepage. “Bets gives product teams one place where agents do the heavy lifting and humans make the calls, from the first customer signal all the way to launch.”
Bets builds on Samepage Signals, launched in June alongside $4.85 million in seed funding. Signals surfaced the insights; Bets turns them into a launched product.
“I built something like this for myself in Claude. Samepage Bets thought of things I hadn’t, and gives our team a consistent flow,” said Ben Silver, head of product at MCL Finance.
“We could have pieced something together in Claude, but we’d have ended up maintaining a tool instead of building our product,” said Nick Reid, head of product and AI operations at Customer Alliance.
