Fintech CMOs Expand Teams as AI Boosts Human Judgment, Study Finds

Despite AI taking on more execution, fintech marketers are adding headcount and investing in GEO as buyers increasingly turn to AI search

Fintech CMOs are taking on greater responsibility for revenue and business strategy while shifting investment toward GEO and other AI tools as the technology changes how buyers discover companies, according to new research from The Fletcher Group.

The 2026 Women CMOs in Fintech Report, now in its fifth year, examines how women marketing leaders are adapting their teams and priorities now that AI has become embedded in day-to-day work.

“Five years of conversations with women CMOs have given us a front-row seat to how much this role has changed,” said Jennifer Tramontana, founder and president of The Fletcher Group. “AI is helping marketing teams work differently, but it’s also making experience and a deep understanding of the customer even more valuable. These leaders are helping their companies make smarter decisions about growth and how they earn trust.”

Key findings include:

  • CMOs are gaining influence across the business. 88% say their role expanded over the past year, 75% report directly to the CEO, and 63% have direct influence over sales, revenue, or growth.
  • AI is now part of the daily workflow. 100% use AI for research and data analysis, and 88% have structured AI workflows in place.
  • AI search is becoming a priority. 69% are investing in AEO/GEO today, and all respondents plan to increase their investment heading into 2027.
  • Experienced judgment matters more than ever. 94% keep people in control of at least one high-stakes area, including regulated communications, crisis response, brand voice, and positioning.

The report also challenges the assumption that AI will lead to smaller marketing teams and tighter budgets. Seventy-five percent of CMOs expect their budgets to increase in 2027, while 56% plan to add headcount and only 6% anticipate reductions. Many are redesigning roles around AI fluency and new search skills. The findings suggest CMOs are using AI to expand what their teams can handle while still relying on experienced people for the work that requires judgment.

Click here to read the full 2026 Women CMOs in Fintech Report.

Clueso secures $10M Series A to build agentic video platform for businesses

More than 1,000 companies already use Clueso to create videos for marketing, customer success, training, sales enablement, operations, change management and more.

Clueso, the agentic video platform for business, today announced a $10 million Series A led by Dharana Capital, with Founders Future and Neotribe Ventures joining as new investors and continued participation from Y Combinator and f7 Ventures. The round brings total funding to $12 million, with more than 80% of the new capital coming from existing investors doubling down.

More than 1,000 companies already use Clueso to create videos for marketing, customer success and education, onboarding and training, and more. Customers include Atlassian, Zendesk, Gainsight, GlobalPartners, Seismic, and Ironclad among others. Teams have reported over 5x productivity gains and an 80% reduction in video production costs.

“Clueso has fundamentally simplified how we produce learning videos at scale,” said Garrett Marttinen, Head of Customer Learning at Atlassian. “They help us turn rough, scrappy input into polished, on-brand output, streamlining our workflows and dramatically reducing the burden of creation and maintenance for my team. Clueso has also been a genuine partner, pushing the boundaries of video creation and quickly turning our feedback into shipped product”

The Clueso platform.

An agentic approach to business video
While much of the recent innovation in AI video has focused on consumers and creators, business video has a different set of requirements, and hence a very different kind of platform. Clueso is building AI agents that understand a company’s products, processes, brand and context, then use that knowledge to create and maintain video across the organization.

The company was founded by Akash Anand, Prajwal Prakash and Neel Balar, who faced this problem first-hand at their previous company.

“We originally started by helping customer-facing teams create product tutorials faster,” said Akash Anand, Co-Founder and CEO of Clueso. “We quickly saw the same problem across marketing, sales, training and internal documentation. That made us realize the opportunity was much bigger. Today, Clueso acts as an AI video production team that anyone or any team in the organization can rely on, handling the work of creating, editing and maintaining videos as the business moves.”

“Video is one of the most effective formats enterprises use to train teams, educate customers, and sell products. However, traditional video production was never designed for enterprise volume and velocity,” said Vamsi Duvvuri, Founder and Managing Partner at Dharana Capital. “With AI, video is evolving from static media files into living, context-aware assets that continuously adapt as business processes and products change. Clueso is building the infrastructure powering this shift. We are impressed by their customer obsession and speed of execution, and are excited to partner with them in their next phase of growth.”

Companies typically start with Clueso in one team, then quickly expand as more teams adopt it for their own video needs. Over time, Clueso becomes the centralized video creation platform across the organization.

At Zendesk, Clueso is used for both internal and customer-facing content. “Clueso’s agent makes it easy to automatically transform product knowledge into polished, engaging learning experiences with far less manual effort,” said Kevin Gross, Senior Manager of Instructional Design at Zendesk. “It has helped us reduce production time and expand our video output.”

How Clueso Works
Clueso’s agents cover the full video workflow, from capturing footage and production to brand consistency and keeping content current. The platform can:

  • Capture products & workflows itself: Clueso’s computer agents navigate real software, perform workflows and automatically capture the footage required for a video.
  • Handle production & editing end-to-end: Clueso creates scripts, voiceovers, motion graphics, captions and edits automatically, with a browser-based editor for finer control.
  • Keep content current. When a product or process changes, Clueso can rerun the workflow and refresh the video automatically.
  • Follow each company’s brand. Teams can define reusable standards for voice, visual style, localization, motion graphics, music, and more, so both agents and humans create consistently on-brand content.
  • Connect video to the rest of the business. Integrations with other tools bring in context from other company systems, while the  Clueso MCP allows AI assistants such as Claude and ChatGPT to create, edit and manage videos directly through Clueso.

Looking ahead
Clueso will use the funding to scale its enterprise go-to-market, deepen the agentic layer behind its platform, expand editing capabilities, and connect video creation more tightly to the systems where product and company knowledge already lives.

The long-term vision is to allow agents to handle more of the production mechanics, while people stay focused on the creative decisions. As companies move faster, the content explaining them should be able to keep up.

Rep Data Announced the Appointment of Marketing Leader Melissa Dunn

New EVP of Marketing to accelerate growth and bring Rep Data’s expanded capabilities and ongoing innovation to more customers

Rep Data, the data quality leader for the market research industry, has appointed Melissa Dunn as Executive Vice President of Marketing. Dunn will lead the company’s global marketing strategy, helping Rep Data strengthen its market position, reach more enterprise clients and accelerate growth worldwide. Following the company’s recent expansion of its technology and services portfolio, Dunn will focus on developing a cohesive market story that brings together Rep Data’s integrated research capabilities, ongoing product innovation and the value these investments deliver to customers.

“We’ve built a company with enormous potential, and we’re ready to take Rep Data to the next level,” said Patrick Stokes, CEO and founder of Rep Data. “Melissa knows how to build brands that stand out, connect with enterprise buyers and turn marketing into a powerful driver of growth. She brings the experience, energy and ambition to help us reach new markets and win new customers. I’m excited to have her on our leadership team as we continue to scale the business and introduce more organizations to what we can deliver.”

Dunn brings more than 20 years of marketing leadership experience across the insights industry, high-growth B2B technology and global advertising agencies. Most recently, she served as EVP, Marketing & Communications at Suzy, where she built the marketing organization and helped the company double its revenue during her tenure. Previously, she led customer engagement and marketing at industrial AI company Plutoshift, helping expand its enterprise client relationships. Earlier in her career, Dunn held senior leadership roles at leading agencies including iCrossing (Hearst), MRY (Publicis Groupe), McCann and BBDO, where she worked on brand and marketing initiatives for major clients including Visa, Verizon, AT&T and Procter & Gamble.

“What drew me to Rep Data is the opportunity to help shape where the company goes next,” said Dunn. “Organizations are under pressure to make better decisions, faster, and research has an important role to play across the business. Rep Data has an incredible foundation and a much bigger opportunity to help companies put trustworthy insights to work. I’m excited to work with Patrick and the team to bring that story to market, build stronger relationships with the brands we serve and introduce Rep Data to new audiences well beyond traditional research and insights teams.”

Dunn’s appointment comes as Rep Data continues to scale its global operations and advance its mission to end the friction between question and answer, helping organizations conduct high-quality research more efficiently.

Betty and Rise bag Jay Chiat Award for CLR Brands work

The Brand Transformation Strategy honor recognizes how Quad’s creative and media agencies help clients build brand relevance and drive meaningful business outcomes.

impossible Question Announced the Launch of iQ Brief to Fix the Broken Brief

impossible Question announced the launch of iQ Brief, a brief writing and scoring platform for in-house marketing teams.

Briefs start the work, and most go out weak – objectives are soft, context is missing, and teams rarely catch the flaws until budget is committed. iQ fixes this at the point of writing.

Teams draft their briefs inside iQ against a structured model. The platform scores the brief in real time, flags weak objectives or missing context, and shows the author how to lift quality before work moves forward.

“Most organisations don’t have a delivery problem. They have a definition problem,” said Matt Kennell, Founder and CEO of impossible Question. “The most expensive mistake a company can make is executing perfectly on a bad brief. iQ helps teams write a better brief and scores it as they go. The thinking stays with them. It’s the quiet discipline that makes sure what we said becomes what we did.”

Key features:

  • Pillar-Based Frameworks: Seventeen question models covering strategy, creative and production, to enforce consistent standards across every brief.
  • Live Scoring: Real-time feedback on clarity and completeness as the brief is written.
  • Campaign Inheritance: The anchor brief sets a campaign’s overview and audience once. Every supporting brief inherits that context automatically, so teams never start from scratch.
  • Organisational Memory: Captures patterns across historical briefs so quality compounds over time.
  • Risk and Timeline Intelligence: Early flags on delivery dependencies to test feasibility before work starts.

For a demo or more information, visit www.impossible-question.com

Corvidae AI Drives 6% More Paid Search Revenue With 5% Less Spend

Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae’s cookieless tracking captured £193m more revenue than Adobe Analytics across the group’s global properties

Authentic Brands Group Names Lark-Marie Antón as Chief Communications Officer

Authentic Brands Group (Authentic), a global brand and entertainment platform, today announced the appointment of Lark-Marie Antón as Chief Communications Officer. Antón will lead the company’s global communications and corporate brand strategy, bringing greater visibility to Authentic’s platform, its expanding entertainment business and the cultural influence of its portfolio. She will report to Matt Maddox, President and Chief Executive Officer, and serve as a member of Authentic’s Executive Committee.

“Lark has spent her career shaping the narratives and reputations of high-profile companies and individuals, with deep expertise in media and marketing,” said Maddox. “Her leadership and creativity will be important as we continue to grow and bring the full Authentic story to the world.”

Antón brings more than 20 years of experience across communications, corporate brand strategy, integrated marketing and reputation management. She joins Authentic from USA TODAY Co., formerly Gannett, where she served as Chief Communications and Brand Officer for one of the country’s largest media organizations. At USA TODAY Co., Antón led enterprise communications and corporate brand strategy across a portfolio of national and more than 200 local media properties across the USA TODAY Network and implemented the company’s rebrand from Gannett to USA TODAY Co. Earlier in her career, Antón held senior communications and marketing roles at Hertz, Verizon, Aura, Loews Hotels and served as a Deputy Press Secretary in the Bloomberg Administration.

“Authentic is an extraordinary global platform of the world’s most iconic brands and cultural assets,” said Antón. “I’m excited to join a company with an incredible portfolio spanning more than 16 years of innovation and a willingness to keep evolving. I look forward to partnering with Matt, Jamie and the entire leadership team to help shape Authentic’s next chapter of growth.”

Lark earned a Master of Arts in communication studies from West Virginia University and a Bachelor of Arts from Marist University. She serves on the Board of Trustees of Marist University, her alma mater, and the Board of Green-Wood, a national historic landmark.

Zeta Live 2026: Zeta Announced the Introduction of AthenaOS

  • Built on the Zeta Data Cloud, AthenaOS combines enterprise knowledge with Zeta intelligence, dynamically builds around a business objective and learns from every outcome to drive smarter decisions, faster actions and measurable growth
  • Athena MCP, Zeta’s headless solution, brings Zeta intelligence into the applications, agents and workflows where enterprise teams already work
  • New Athena Inference Model (AIM), developed in collaboration with Fireworks using NVIDIA Nemotron, brings specialized AI to specific AthenaOS use cases
  • Zeta has begun work on development of a specialized AIM chip with partners to deliver faster intelligence more efficiently through a capital-light approach

Today at Zeta Live 2026, Zeta Global (NYSE: ZETA), the intelligent AI infrastructure company, announced AthenaOS, its enterprise intelligence operating system. Built on the Zeta Data Cloud, AthenaOS combines enterprise knowledge with Zeta’s intelligence about who will buy, what they want and what they will do next. It connects that combined intelligence with Zeta’s intelligent AI infrastructure and then dynamically builds around an enterprise team’s objective, helping teams identify growth opportunities, take action and measure results.

Instead of asking teams to navigate disconnected applications, assemble workflows, and interpret data across separate systems, AthenaOS starts with what a user wants to achieve. Users tell Athena by Zeta™, the conversational interface, their objective, and AthenaOS assembles the intelligence, applications, and actions needed to achieve it. It then operates through a continuous loop, using each outcome to improve the next decision.

“For decades, software forced people to work the way applications were designed, but AthenaOS changes that,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “AthenaOS marks an expansion of Zeta’s intelligent AI infrastructure beyond marketing. It starts with what you want to achieve, brings together what your business knows with Zeta’s intelligence about the customer, and organizes the work around the outcome. That’s the shift from navigating software to directing outcomes and how intelligence becomes growth.”

AthenaOS introduces new capabilities, including:

  • Intelligence organized around an objective: AthenaOS dynamically brings together the enterprise context, Zeta intelligence and actions needed to help users achieve a specific business outcome.
  • A continuous know, decide, act and learn loop: Every decision, action, and result that AthenaOS delivers strengthens the next one, helping improve the quality and speed of future decisions.
  • Shared enterprise context: AthenaOS creates a shared context framework across enterprise knowledge, customer and market signals, and partner technologies such as Palantir Foundry and OpenAI, allowing context, memory, and intelligence to move with the work rather than remain trapped inside individual systems. This preserves each enterprise’s data sovereignty and control over how its information is used.

Athena MCP Brings Zeta Intelligence Wherever Enterprises Work

Zeta also introduced Athena MCP, its headless solution, which enables enterprises to bring Zeta’s intelligence into their own applications, agents and workflows. Teams can work directly with Athena, or apply its intelligence within the systems where work happens, including ChatGPT, Claude, Gemini, and other compatible enterprise AI environments.

“Disconnected tools cannot create connected outcomes, and adding more AI does not solve that problem on its own,” said Christian Monberg, Chief Technology Officer at Zeta Global. “AthenaOS connects business context, people, applications and AI agents around an objective. With Athena MCP, that intelligence can operate within the systems where teams already work and help them create the applications and workflows they need on demand, tailored to their business. The result is software that adapts to the work, with the shared context and controls enterprises need to operate at scale.”

Underpinning AthenaOS is an enterprise-grade foundation of identity, governance, permissions, security and transparency. This foundation is designed to give enterprises greater control over how intelligence is applied across their data, applications and workflows.

“Athena has already helped our teams work more efficiently through agents we’ve deployed for quality assurance, link validation and translation tasks, generating speed, efficiency, and safety in support of our brands and clients,” said Jeff Brousseau, Senior Vice President of Marketing Strategy and Operations at Synchrony Financial. “We anticipate AthenaOS to continue to build on that work by bringing more of our business context into decisions. We’re especially interested in insights that could help us drive card usage and adoption, particularly in our Health & Wellness Business platform.”

New Athena Inference Model for Enterprise Intelligence

Zeta also unveiled the Athena Inference Model (AIM), a collection of proprietary models being developed in collaboration with Fireworks using NVIDIA Nemotron for specific AthenaOS use cases. These models are fine-tuned to understand specialized skills like domain language and follow defined brand voice, formatting and output requirements. The result is more relevant intelligence, more consistent execution and faster decisions at scale for AthenaOS customers.

The Next Horizon for Athena Intelligence

Zeta also announced that it has begun work on the development of a specialized chip and supporting data center infrastructure with a leading semiconductor partner.

AIM gives Zeta unique insight into the intelligence workloads businesses need to run, creating the potential to optimize both the models and the computing beneath them.

Together, this work has the potential to deliver faster intelligence, greater efficiency and more control over where enterprise data and intelligence run.

Zeta contributes proprietary intelligence and an understanding of business workloads, while its partners contribute chip development and data center infrastructure expertise. This capital-light approach allows Zeta to explore specialized infrastructure while keeping its investment focused on the capabilities that differentiate the company.

Availability

AthenaOS is currently in limited internal beta, and expected to enter public beta later this year, with general availability planned for the first quarter of 2027. Additional capabilities will roll out over time.

The development of the chip is in the early stages, and the architecture and development paths are still taking shape. Zeta will share additional details as it progresses.

ZoomInfo Achieves the ISO/IEC 42001 Certification

Independent assessment by Schellman recognizes ZoomInfo’s disciplined approach to governing AI, managing risk and impact, and continually improving its AI management system.

Gong, Agentforce Sales and Avoma Lead 2026 Conversation Intelligence

Drawing on verified end-user feedback collected through Info-Tech Research Group’s SoftwareReviews platform, the 2026 Conversation Intelligence Data Quadrant Report evaluates solutions that help organizations capture and analyze customer interactions, reduce manual effort, and improve visibility across teams. Champion recognition reflects strong product capabilities and overall user satisfaction.