Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced it has been ranked first across all evaluated categories in the 2026 Gartner® Critical Capabilities for Global Digital Marketing Agencies report. Omnicom was also named a Leader in the 2026 Gartner Magic Quadrant™ for Global Digital Marketing Agencies.
In the Critical Capabilities evaluation, Omnicom ranked highest among global agencies in each of the evaluated use cases, including Global Brand / Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce and CX Overhaul, and Website and Digital Product Design.
The Critical Capabilities report considered several factors in its evaluation, including the clarity of the provider’s AI vision, as well as the depth of capabilities in creative execution, martech strategy and implementation, content supply chain optimization, first-party data enrichment, and digital marketing performance.
“Our ranking in Gartner’s Critical Capabilities report and our Leader position in the Magic Quadrant™ reflect Omnicom’s commitment to delivering AI-powered, data-driven marketing solutions at scale,” said Paolo Yuvienco, Chief Technology Officer of Omnicom. “This recognition validates the value that our investments in Omni as well as our data, identity and AI solutions are delivering to Omnicom’s clients. We are proud to be leading the market in the future-facing tools and capabilities shaping modern marketing.”
Omni is Omnicom’s AI-enabled intelligence platform, connecting enterprise teams, AI agents, data, identity, activation and measurement in one system. Omni connects Acxiom’s industry-leading identity and data, Flywheel’s unique commerce intelligence, our superior media scale and marketplace access, and trillions of proprietary content and cultural signals — driving smarter decisions, faster action, and better outcomes for clients.
Omnicom’s leadership in global digital marketing is further bolstered by the deep consulting capabilities of Credera, its award-winning digital transformation consultancy. Together, Omnicom’s expertise in marketing technology strategy, organizational design and change management complemented by our proprietary AI and data capabilities, enables us to help clients not only implement cutting-edge marketing solutions but also transform their organizations to maximize the value of those investments.
