Discover the power of integrating ERP with MarTech to revolutionize your marketing strategies.

Table of contents
1. Considering Purchasing Marketing Contact Lists?
2. Where to Source Business Contacts for Your Database?
3. What’s the Cost of Business Contact Bases?
4. How to Enhance Your B2B Marketing Database?
5. What Are the Benefits of Having This Information?

Running a business? Need to reach out to other businesses? Well, having a bunch of contacts can be extremely helpful. It’s like having a phonebook full of potential customers and partners. Sure, you could buy one, but those can be expensive and not very useful. It’s better to make your own by chatting with people in your industry and collecting information from your website visitors. That way, you get contacts that actually matter to your business.

1. Considering Purchasing Marketing Contact Lists?

Considering purchasing a pre-made contact list? Think twice! While it appears convenient, these lists often contain outdated or irrelevant contacts, squandering both time and money. Building your own database ensures relevance and quality, tailored to your business needs. By networking and gathering contacts yourself, you maintain control over the process, ensuring each contact serves a purpose. This approach not only saves money but also guarantees that every connection is valuable, potentially leading to more fruitful business relationships. So, before reaching for that pre-made list, consider the benefits of creating your own custom database—it’s an investment in quality over quantity.

2. Where to Source Business Contacts for Your Database?

Information about your contacts can come from various places. Social media platforms like LinkedIn and Twitter, as well as company websites, often have personal and organizational data that people share. You could manually gather this data for free, but it’s time-consuming, and there’s no guarantee it’s up-to-date.

Alternatively, there are B2B data providers and lead generation companies offering data lists for sale. However, not all lists are the same—they vary in quality, compliance, freshness, and cost, impacting your targeting accuracy and long-term ROI.

Certain sources, like paywalled websites or financial intelligence platforms, hold valuable customer data. Accessing their databases may require a subscription, permission, or payment, offering rich B2B contact information.

3. What’s the Cost of Business Contact Bases?

Building a business contact base can be costly, depending on your approach. Networking and collecting contacts yourself might only require your time, while purchasing contact lists or using third-party services can incur expenses. Contact database providers vary in price, influenced by factors like the number of contacts, accuracy, coverage, filtering options, lead scoring, direct dials, compliance, intent data, integrations, ease of use, and customer support. Investing in a quality database ensures access to accurate and relevant contacts, facilitating targeted marketing efforts and potentially increasing sales and business growth.

4. How to Enhance Your B2B Marketing Database?

Tracking and updating an accurate organizational database is a key success element for effective B2B marketing. Continuous updating of the outdated contacts as well as segmenting the database based on common factors such as industry and location category will help to make the marketing efforts targeted and individual. Using a CRM system helps marketers keep customers’s information and contacts in one place where they can be quickly found and tracked.
B2B targeted marketing cannot be successful in the absence of high-quality contact data. With the extension of essential data with demographic, firmographic, technographic, chronographic, and intent data, analytics of youthful insights is enhanced. This holistic approach empowers marketers to curate their strategies, forecast the behaviors of consumers, and, in the end, increase conversions. In the present data-driven marketing environment, the quality of contact data often plays a determining role in the success of marketing campaigns.

5. What Are the Benefits of Having This Information?

A robust B2B contact base offers myriad benefits for businesses. Direct outreach to potential clients or partners saves time and boosts efficiency. Personalized marketing campaigns, facilitated by targeted databases, increase lead generation and drive sales. Moreover, maintaining connections with existing customers fosters loyalty and encourages repeat business. For instance, when SaaS marketing teams collect lead details, personalized outreach alone may not suffice. B2B data providers fill gaps, streamlining planning. Combining various information types in a marketing contacts database enhances versatility, enabling the identification of key decision-makers for email campaigns and facilitating highly targeted ABM initiatives.

Nowadays, in the business arena, where everything is about competition, how precisely you develop B2B relationships determines the ultimate success. It proves very useful in many different aspects of your business’s marketing strategy, in a way that will help you to better market your products or services, strengthen your network, and increase the number of customers. Indeed, the main process of getting to the point and preserving a contact base may be time-consuming and labor-intensive, but the benefits exceed the effort. Therefore, start building your network and getting contacts, and your business is guaranteed to flourish!

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Table of contents

1. MarketingCloudFX
2. LinkedIn Sales Navigator
3. Data.com (Salesforce)
4. How to Tell Your Database for B2B Contacts Is Out-of-Date?

A B2B contact database is like a huge list of important information about clients and organizations that can help with sales and marketing. It includes names, phone numbers, and emails. In our experience, good providers make sure to keep updating their data regularly to make sure it’s accurate and useful, especially when trying to get new clients.

Having this database helps you find clients in your market and the best ones to target. Then, you can use it to make your marketing campaigns more personal and effective.

The best databases make sure they:

• Follow privacy rules
• Check that the information they have is correct
• Let you access the information easily
• Have lots of information about different companies
• Work well with popular sales tools
• Are easy to set up
• Give extra information, like what companies might be interested in buying

Based on our experience, we’ve picked the top three B2B database providers that always give the right and up-to-date information.

This database is super important for reaching out to potential customers. With a good B2B contact database provider, you get access to reliable and up-to-date information that really boosts your marketing. But how do you find the right one to start with?

1. MarketingCloudFX

MarketingCloudFX is highly recommended as a top choice for B2B contact database providers. It works alongside WebFX’s data enrichment services, giving you access to a huge database of B2B contacts and adding extra helpful details to your existing data.

With MarketingCloudFX, you can find and focus on the most important potential customers for your business. It uses fancy technology like analytics and machine learning to help with this. Plus, the data enrichment services make sure all the contact information is right, up-to-date, and complete.

Using this combo, your company can make smart decisions and run marketing campaigns that hit the mark every time, getting you the best results.

Who it’s recommended for

MarketingCloudFX is great for any company, startup, or industry. It’s especially good if you want to make finding leads easier and make sure your contact information is spot on. It’s also perfect if you want to automate your marketing and get the most out of your campaigns.

Key features

• Saves time by automating marketing and organizing all your data in one place
• Helps generate more leads by using different marketing methods
• Helps focus on the best leads by sorting them out and grouping them
• Boosts sales by keeping track of leads and managing relationships with customers
• Increases conversions by sending out emails automatically based on what customers do
• Improves marketing campaigns by using detailed data and reports
• Drives more traffic to your business with various marketing tools

Price

• From $675 per month
• No free trial
• Demo available on request

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool that helps organizations and firms find the right potential clients more easily. It has connections with professionals and detailed profiles, giving you a lot of information to work around.

With this platform, sales teams can get important details and suggestions, making it easier to talk to the right people and close deals. Plus, LinkedIn Sales Navigator has helpful search tools and messaging features, so you can reach out to potential clients and build relationships.

Who it’s recommended for

LinkedIn Sales Navigator is perfect for B2B companies that do a lot of networking to find customers. It’s made for sales reps and managers who want to find, attract, and convert the best clients.

Key features

• Saves and organizes leads to make lists for targeting
• Filters searches to find exactly who you’re looking for and get real-time updates
• Uses templates for messaging to make communication easier
• Works with CRM systems to manage and track leads smoothly
• Recommends leads based on past successes and industry trends
• Gives reports and analytics to see how well your sales strategies are working

Price

From $99.99/user/month
A free trial is available

3. Data.com (Salesforce)

Data.com offers a bunch of services for companies. It has a huge database collection that gives your business the right contact information for reaching out to potential customers and partners.

To make sure the information you have is correct and of good quality, Data.com also offers services to clean up and add extra details to your data. And if you’re already using Salesforce, it’s easy to access and manage all your contacts right within your CRM system.

Who it’s recommended for

This platform has everything B2B marketing and sales teams need, like creating leads, cleaning up data, and adding more information to accounts. It’s great for businesses that want to grow their networks and get bigger.

Key features

• Uses customer data to personalize experiences with Salesforce Einstein
• Connects all your customer data using different tools
• Combines all your data into one place
• Shows the best workflows based on real-time information from the data cloud
• Gives a clear picture of your customers and lets you take action based on what they’re doing, using the data cloud

Price

• Custom pricing
• A free trial is available
• Demo available

4. How to Tell Your Database for B2B Contacts Is Out-of-Date?

If your B2B contact database isn’t up-to-date, it can affect your organization and how much money you make because it might not be helping you find the right people. But there are signs that show it’s time to update it:

• Important information is missing in your CRM records
• You have lots of duplicate entries in your CRM
• You’re not having much luck with cold calls anymore
• More and more of your emails are bouncing back
• It’s hard to connect with potential customers
• You’re struggling to make the customer experience feel personal.
• Your team is getting frustrated
• Productivity is dropping

It’s normal for information in B2B databases to change over time. People change jobs, companies merge, and financial situations shift. But this doesn’t have to be a bad thing. All this can mean new opportunities for you!

For example, if a company that used to be your customer gets bought by another company, you could try to make an even better deal. Or if a company hires a new top manager, you could reach out to them first!

To sum up, having a good B2B contact database is important for reaching potential clients and making more sales. After looking at the top three providers, MarketingCloudFX, LinkedIn Sales Navigator, and Data.com (Salesforce), we found they all offer great tools to help generate leads and keep customers engaged.

MarketingCloudFX is great because it uses smart technology to analyze data and learn about your customers. LinkedIn Sales Navigator is good for networking and finding detailed information about people. And Data.com does a thorough job of cleaning up and adding extra details to your data, making it work seamlessly with Salesforce.

Knowing when your database needs updating is key. If you’re missing information, have lots of duplicates, or are having trouble getting in touch with people, it’s time for a refresh. But fixing these issues can actually help your business grow and come up with new ideas to connect with clients.

In the end, investing in a modern B2B contact database is crucial for staying ahead in business and making the most money possible.

Visit Our SalesMarkBlog Section to Uncover the Sales Strategies That Ignite Your Sales Journey!