The deal unites Right Hat’s brand strategy and creative expertise with Granite’s depth in engineering, data and AI, giving clients one accountable partner for integrated brand and digital solutions
- US-based Right Hat brings more than 20 years of specialization in professional services marketing
- It is Granite’s tenth acquisition since 2020 and its second in North America this year, adding a presence in Chicago and Washington DC to its New York base
- Right Hat Partner Jeorjina Tegel and Founder Charlyne Fabi join Granite’s US leadership team: Jeorjina Tegel as VP of Client Strategy & Growth, North America, and Charlyne Fabi as Executive Creative Director of North America
- The Right Hat brand continues, serving clients, including Troutman Pepper, American University, Microsoft, BakerHostetler, BCLP, Vedder, Bracewell, CHRO Association, Hinshaw & Culbertson, Crowell & Moring and JAMS.
- The move follows the acquisition of Creative Media in March and supports Granite’s ambitious US growth plans.
Granite, a global independent digital agency, today announced the acquisition of Right Hat, a US-based agency that designs and builds brands for professional services firms and other B2B enterprises. The deal unites Right Hat’s brand strategy and design expertise with Granite’s depth in engineering, data and AI. Financial terms were not disclosed.
It is Granite’s tenth acquisition since 2020 and its second in North America this year, following the acquisition of performance marketing specialist Creative Media in March. The deal gives Granite a presence in Chicago and Washington DC alongside its base in New York and supports its target of North America accounting for half of its global revenues by 2028.
Two decades of professional services brand expertise
For more than 20 years, Right Hat has helped law firms and other professional services organizations strengthen their brands and compete more effectively in their markets. Its work spans research and strategy, brand positioning and messaging, content, creative and digital experiences. Right Hat has served more than 200 clients worldwide, including Troutman Pepper, American University, Microsoft, BakerHostetler, BCLP, Vedder, Bracewell, CHRO Association, Hinshaw & Culbertson, Crowell & Moring and JAMS. Its ‘Top of Mind’ report, a biennial survey of 100 legal services buyers, has become a reference point for how law firms communicate and win work.
Brand strategy, backed by engineering, data and AI
The Right Hat brand will continue, now backed by Granite’s 200+ specialists in strategy, engineering, design, data and marketing. For clients, the combination means brand strategy that carries through to execution: websites, digital products, performance marketing, analytics and AI-powered tools, delivered by one accountable team.
New US leadership appointments
Right Hat partner Jeorjina Tegel will serve as VP of Client Strategy & Growth, leading business development and client relationships across Granite’s US portfolio and helping drive the agency’s continued growth. Charlyne Fabi will serve as Executive Creative Director, leading Granite’s US creative offering. Both join Granite’s US leadership team alongside Rob Carpenter, Chief Commercial Officer.
Jeorjina Tegel, Partner at Right Hat, said: “For more than 20 years, Right Hat has built its reputation on a deep understanding of professional services firms and businesses with a consultative sales approach. Joining Granite allows us to preserve that specialization while bringing clients capabilities we haven’t historically offered at this scale, from technology and performance marketing to data and AI. It means we can think more broadly about our clients’ businesses and carry the strategy all the way through to the digital experiences their audiences see and use.”
Rob Carpenter, Chief Commercial Officer, Granite, said: “Right Hat brings an exceptional combination of specialized expertise, strategic thinking and longstanding relationships in the US market. The firm’s strength in legal and professional services accelerates our momentum in a sector we know well, while their leadership and experience will contribute to our ambitions across North America. Ten acquisitions in, the playbook is unchanged: find brilliant specialist teams and connect them to enterprise-grade delivery.”
Conor Buckley, Co-Founder and CEO, Granite, said: “The US is key for Granite’s ongoing growth, and Right Hat is our third acquisition in the market and our second in 2026. With North America expected to account for around half of our global revenues by 2028, we’re investing with real intent in our people, our capabilities and our presence on the ground. Increasing our footprint in the US gives us an even stronger platform for that growth, and means we’re better placed to meet our clients’ growing needs with deeper local expertise and a broader range of capabilities on their doorstep.”
