Canva, the world’s leading visual communication platform, and Vibe, the leading streaming TV ad platform built for performance marketers, today announced an integration that brings streaming TV to Canva. With the Canva app for Vibe, marketers can design a video ad in Canva, publish it into their Vibe creative library and attach it to a streaming TV campaign without downloading or re-uploading a single file.
On social, performance teams test new creative constantly. On TV, a single spot has traditionally meant a production crew, weeks of lead time, and a six-figure budget, so most advertisers run one or two ads and wait to see what works. The Canva app for Vibe lets teams get new TV variations into market as fast as they can design them. For smaller and mid-market brands, it also lowers the biggest barrier to a first campaign.
Those ads don’t need to look like traditional commercials. Vibe’s CTV Creative Performance Report, which analyzed more than 17,000 creatives from 3,400 brands, highlights brands repurposing authentic social video for TV, pairing real people talking to camera with a bold offer and a QR code. No studio, no crew.
“Canva gives teams a home for professional video production, where they can create with AI, stay on brand and collaborate from the first idea to the final edit,” said Bryant Lee, Head of Ecosystem Partnerships and GTM at Canva. “With Vibe, teams can bring their brand to life in one of the most important formats for visual communication, TV, using the creative tools they already know. It’s part of our vision for Canva to be the creative layer of every workflow, helping people create once and publish to any platform.”
With the Canva app for Vibe, advertisers can:
- Test TV creative at the pace of social. Every new Canva design becomes another variation to test against a live baseline, using Vibe’s audience, device and daypart targeting across premium streaming inventory.
- Publish from Canva in one step. Vibe appears in Canva’s publish menu alongside other social and ad destinations. After a one-time account connection, publishing to Vibe works like any other destination.
- Catch spec issues before export. Vibe’s streaming TV requirements (MP4, 16:9, 5 to 90 seconds, 1280×720 minimum) are checked inside the Canva editor, so a design that is too short or too low-resolution is flagged before it ever leaves Canva.
- Route creative to the right account. An advertiser account picker sends each design to the brand or region it belongs to, which keeps libraries clean for agencies and multi-brand teams.
- Hand off without the file chase. Designers, social leads, and agency partners can publish finished spots into the accounts they have access to. Media buyers no longer collect files from email and chat threads before a campaign can launch.
- Keep premium placement. Every creative published from Canva runs through the same moderation pipeline as any other Vibe creative, including automatic scanning, channel-level inventory rules, and human review when needed. Canva-made ads are eligible for the same premium streaming inventory as agency-produced spots.
“We built Vibe so marketers could run TV the way they run social: precise targeting, measurement in the tools they already trust, and constant creative testing. Creative has been the hardest part to bring over, because on TV every new test used to mean a new production. Canva is where many of those teams already make their ads, so a new TV variation is now as easy to make as a new social post. And for brands that have stayed off TV because production felt out of reach, that barrier just got a lot lower,” said Arthur Querou, cofounder and CEO of Vibe.
The integration extends Vibe’s partner ecosystem, which already connects streaming TV campaigns to the attribution, CRM, and audience tools marketers use every day. With Canva, that now includes the place where many teams already create their visual work, from video and presentations to social content and everything in between.
Together, the integrations are part of Vibe’s broader push to remove creative production as a barrier to running streaming TV, alongside the Vibe Developer Platform, MCP connection, and command line tool the company introduced this quarter.
The Canva app for Vibe is available today to all Vibe advertisers at no additional cost. To get started, open a video design in Canva, select Vibe from the publish menu, connect a Vibe account and choose an advertiser account. Advertisers can get live on streaming TV with Vibe with no contracts or minimum commitments.
