The Starr Conspiracy, an AI-native B2B agency for tech companies, today launched Battle Card Builder, a free tool that delivers competitive intelligence on a company and three competitors in about four minutes. Built for B2B tech marketing and sales teams, it combines more than 30 years of B2B marketing expertise with an autonomous AI research platform built by the agency’s own engineers. Teams can create their free battle cards at thestarrconspiracy.com.
Battle Card Builder runs three of the GTM Kernel’s 33 components—Category, Competitors and Choice Factors—using the same AI research pipeline and model tier as the agency’s paid offering. The battle cards give teams practical intelligence they can use immediately, from competitor pricing and positioning to objection handlers and deal strategy.
“A battle card is only useful when it helps someone have a better conversation with a buyer,” said Racheal Bates, chief experience officer at The Starr Conspiracy. “We wanted sales and marketing folks to see just how much they could learn in four minutes. Who are you up against? Where do you have an edge? What should you say when a buyer brings up a competitor? Those are the questions we built this to answer.”
The free Battle Card Builder experience starts with an arcade-style character selection: choose your company, then pick three opponents. Users enter a work email and click an emailed link to begin the research. The completed report arrives by email, with no account to create, no password and no credit card required.
Each competitor’s battle card includes an executive summary; strengths and weaknesses supported by evidence and sources; pricing intelligence; recent moves from the past 12 months; key products and differentiators; and customer proof points. Sales guidance includes objection handlers, competitive landmines, talk tracks, discovery questions and recommendations for when to press an advantage or adjust a deal strategy.
Across all three competitors, the report examines the category, how buyers choose, the company’s structural advantages and the alternatives buyers consider beyond the vendors on the list.
“We want people to look at these battle cards and say, ‘You got all that right without even talking to us?'” said JJ La Pata, chief strategy officer at The Starr Conspiracy. “And that’s just three components of the Kernel. Imagine what we can build when your customer insights inform all 33—your buyers, your positioning, why you win—and keep that knowledge current as your business changes. That level of accuracy and detail gives your people and AI agents so much more to work with. Better decisions, stronger execution, and a lot less time explaining your business to AI over and over.”
The full GTM Kernel organizes 33 components into a source of go-to-market truth that is both human-readable and machine-readable. It combines external research with the company’s own knowledge and data, and makes that foundation available to AI agents through a Model Context Protocol (MCP) server so connected tools work from the same facts.
“The Starr Conspiracy improved the quality and speed of everything we do in go-to-market,” said Steen Stones, head of marketing at Teamed. “Because of the Kernel and GTM Engine, for example, we built a new website in record time, and within about six weeks, we became the second-most cited employer of record by AI answer engines, behind only Deel. That’s what matters to us: better work, getting to market faster, and results we can see.”
“AI has opened up an enormous opportunity to deliver better sales and marketing outcomes, and we’re using it to build a new class of enterprise software,” said Henry Chen, chief technology officer at The Starr Conspiracy. “The Kernel is what makes that possible. It is a shared intelligence layer that is the core of all our system of agents and applications. When we make the Kernel smarter, everything built on it gets smarter too. Our job is to push what those agents can do without compromising on the fundamentals: security, architecture, testability and reliability.. We’re building for a future where businesses trust AI with increasingly complex work. Earning that trust is a software engineering challenge, and that’s what our team is here to solve.”
The Starr Conspiracy brings together the technology, engineering talent and marketing expertise B2B tech companies need to transform how they go to market in the AI era. Its TSC AI GTM Stack includes AI-native products for answer engine optimization (AEO), autonomous content and creative production, market research, web development, public relations and more.
The agency’s engineers extend those capabilities through custom AI-native applications and integrations with clients’ existing systems. They work alongside veteran B2B strategists, marketers and creatives whose expertise spans brand and positioning, GTM strategy and architecture, demand and pipeline, digital performance, and content and creative. Together, they give clients a partner that can define the strategy, build the technology and deliver the work—with more than 30 years of B2B marketing experience informing every step.
Battle Card Builder is available globally and purpose-built for B2B tech companies. To get free battle cards comparing your company with three competitors, visit thestarrconspiracy.com and select the Battle Card Builder banner on the homepage.
