Spinutech, a performance-driven digital agency, announced its sponsorship of the 2026 North American Marketing Leadership Summit (NAMLS), taking place September 28–30 at the Arizona Biltmore in Phoenix, Arizona.
The annual summit brings together senior marketing executives and industry leaders to explore the strategies, technologies and emerging trends shaping the future of marketing.
As part of the summit, Kip Russell, Senior Director of Business Insights at Spinutech, and Taylor Fisher, Associate Director of Content Delivery at Spinutech, will present “Built to Be Found: The New Rules of Brand Visibility in an AI-Driven World.”
Brand Visibility is Being Redefined
Their session will challenge one of marketing’s most established assumptions: That rankings, website traffic and clicks provide an accurate picture of brand visibility and marketing performance.
AI-generated answers, zero-click search experiences, social platforms and other discovery channels are fundamentally changing how consumers research, evaluate and choose brands. Search is no longer a single destination but a multi-channel behavior happening across platforms and interfaces.
“AI is fundamentally changing how organizations operate, compete and create value, and marketing is at the center of that shift,” said Tina Posey, CEO of Spinutech. “At Spinutech, our focus is on combining human ingenuity with AI and martech to turn compounding intelligence into measurable business growth.”
“That means helping our clients move faster, make smarter decisions and connect the experiences and signals that influence how their brands are discovered and chosen. The future won’t belong to the organizations that simply adopt AI,” said Posey. “It will belong to those that use it to continuously create better, faster and more precise outcomes.”
An AI-Forward Approach to Brand Discovery
Spinutech’s presentation will bring that broader AI-forward approach into the rapidly changing world of brand discovery, examining how marketing leaders can adapt as the customer journey becomes increasingly distributed across search engines, AI platforms, social media, video and third-party sources.
“The customer journey isn’t disappearing. It’s being redistributed,” said Russell. “Discovery now happens across search engines, AI platforms, social media, video and third-party sources, often before a buyer ever reaches a brand’s website. Marketing leaders need to understand how those channels work together to determine whether their brand gets found, trusted and ultimately chosen.”
The Customer Journey is Being Compressed
AI is also compressing the traditional consideration process. As AI increasingly acts as an intermediary between consumers and brands, organizations that are not retrieved, cited or recommended may be eliminated from consideration before a consumer ever encounters their website or marketing.
The session will examine what remains foundational from traditional SEO — and where Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) require marketers to think differently. Rather than abandoning proven search practices, Spinutech argues that marketers need to expand them across a broader discovery ecosystem.
“The fundamentals haven’t disappeared, but the scoreboard has changed,” said Fisher. “Ranking still matters, but marketers also need to understand whether their brand is being cited, how it’s being represented and whether it has enough authority to be recommended. The goal isn’t simply to earn the click anymore. It’s to influence the decision wherever that decision is happening.”
A New Scoreboard for Marketing Performance
That shift requires marketers to look beyond traditional measures of search performance. Spinutech’s approach expands the measurement framework to include visibility, citations and sentiment, providing a more complete picture of whether a brand is being surfaced, how AI systems are sourcing information about it and how the brand is being positioned within AI-generated answers.
The presentation reflects Spinutech’s broader approach to modern brand visibility: SEO, content, social media, digital PR, paid media and other channels can no longer operate as isolated strategies. As AI systems increasingly evaluate authority, expertise, brand reputation, citation signals, entity relationships and original insights, brands need a connected presence across the places where discovery and decision-making happen.
Spinutech at NAMLS 2026
Spinutech’s “Built to Be Found: The New Rules of Brand Visibility in an AI-Driven World” session will take place during the 2026 North American Marketing Leadership Summit, September 28–30 in Phoenix. To learn more about the summit and view the full agenda, visit the 2026 North American Marketing Leadership Summit.
