Kinetic319, a marketing and advertising agency headquartered in Denver, today announced the launch of KiQ360, a new marketing measurement solution designed to help mid-market brands understand which marketing investments are actually driving business results. Built for today’s privacy-first, multi-channel environment, KiQ360 provides sophisticated cross-channel measurement capabilities that have historically been reserved for enterprise organizations with large budgets and in-house data teams.
Rising customer acquisition costs are forcing brands to diversify media investments across digital and traditional channels. Meanwhile, traditional attribution models often produce conflicting or incomplete results. The disconnect leaves brands without a reliable view of what’s influencing results and where to invest their next dollar. As the marketing ecosystem becomes more fragmented, enterprise-grade measurement is now essential to success for businesses of all sizes.
“For years, this kind of sophisticated marketing measurement has been available only to brands with endless budgets and dedicated analytics teams. Yet mid-market brands are being asked to manage more channels than ever while customer acquisition costs continue to climb. KiQ360 changes that by making enterprise-scale measurement practical and accessible for the businesses that need it most,” said Adam Ortman, founder and CEO of Kinetic319.
KiQ360 applies privacy-safe Bayesian SUR modeling to estimate each marketing channel’s true incremental contribution without relying on cookies or user-level tracking. Delivered as a fully managed service and integrated into Kinetic319’s media planning and buying process, the solution helps brands understand the true impact of their advertising and make more informed budget decisions across paid media, typically delivering two to three times the return on investment without increasing budgets.
The launch builds on the Kinetic319 team’s more than two decades of performance marketing experience, during which the agency has managed over $1 billion in media across more than 500 brands. By integrating advanced measurement directly into media strategy, Kinetic319 helps clients move beyond reporting to make faster, more confident marketing decisions.
KiQ360 is available through Kinetic319. To learn more, visit www.kinetic319.com.
