ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, today announced that it has been positioned as a Leader in its first appearance in the 2026 IDC MarketScape for Worldwide Unified Revenue Orchestration Platforms (Doc. #US54121526, September 2026).
The IDC MarketScape notes that ZoomInfo “serves more than 35,000 companies worldwide across software, business services, manufacturing, and financial services, with core products spanning GTM Studio, alongside specialized applications for Sales, Marketing, Operations, Talent, and the company’s headless solution, GTM.AI.”
GTM Studio combines ZoomInfo’s B2B data and intelligence foundation with workflow orchestration, sales engagement, AI-powered prioritization, and conversational intelligence. The platform helps marketing, sales, and revenue operations teams identify priority accounts, understand buyer activity, and coordinate action across revenue workflows.
“Revenue teams need more than access to data. They need the context to understand what is changing across their accounts and the ability to act in the workflows where work gets done,” said Dennis Sevilla, Chief Strategy Officer at ZoomInfo. “We believe this recognition reflects the strength of GTM Studio and ZoomInfo’s evolution from a source of go-to-market intelligence into an AI-powered revenue orchestration platform.”
GTM Studio connects intelligence to action
The IDC MarketScape evaluated ZoomInfo’s capabilities across the revenue orchestration lifecycle. Through GTM Studio, organizations can use company, contact, intent, engagement, and CRM data to support coordinated go-to-market execution.
The IDC MarketScape highlights ZoomInfo’s strengths in:
- Complete workflow orchestration. Workflow design, real-time triggering, multisystem coordination, monitoring, controlled rollout and rollback, and continuous experimentation are all fully supported — a genuinely end-to-end orchestration engine rather than a set of disconnected automations. This reinforces ZoomInfo’s headless-first architecture strategy and aligns with the market’s broader shift toward API-/MCP-native, agentic execution layers that can be governed and iterated on in production.
- Strong sales engagement orchestration. Cadence governance, automated enrollment and removal, AI-driven next best cadence recommendations, and native performance dashboards are all well supported, showing a meaningful extension beyond ZoomInfo’s traditional data and intelligence roots into full engagement execution. That matters strategically as the category consolidates around platforms that combine trusted data with the ability to act on it directly, rather than treating engagement as a separate layer.
- Fully integrated conversational intelligence. Complete language coverage and insight extraction reflect successful integration of conversation intelligence into the broader platform rather than a bolt-on acquisition.
GTM Studio supports use cases including identifying accounts showing relevant buying activity, prioritizing accounts based on fit and intent, refreshing target audiences, triggering enrichment and routing workflows, and coordinating marketing and sales plays around shared account priorities.
For demand generation and marketing operations teams, these capabilities can support a more dynamic approach to account-based marketing and demand activation. Rather than relying solely on static lists or manually maintained segments, teams can use changing account and buyer signals to inform campaign audiences, sales handoffs, and next-best actions.
Extending GTM Studio through GTM.AI
GTM Studio is complemented by GTM.AI, ZoomInfo’s headless GTM context layer. Through APIs and Model Context Protocol, GTM.AI extends ZoomInfo’s verified intelligence into the applications, AI assistants, agents, and workflows where customers already work.
GTM.AI supports integrations across Salesforce Agentforce, Microsoft Copilot, Google Cloud Gemini Enterprise, Zapier, Claude, ChatGPT, and other customer-built agents. These connections help customers bring ZoomInfo’s B2B data and buyer signals into their existing technology environments while supporting enterprise controls such as permissions, access management, data lineage, and audit logging.
