AI Digital, the AI-native media consultancy, has launched Ellie, an AI superagent built into its Elevate marketing intelligence platform. Most AI tools are assistants or copilots, but Ellie selects and sequences specialist agents around the user’s goal, including agents for planning, campaign analytics, competitive analysis, audience search, and audience personas. Ellie gives marketers one conversational interface across the campaign lifecycle, taking them from a brief or question to a media plan and ongoing analysis while carrying context from step to step.
“Most AI in media is built by companies that also sell the media,” said Stephen Magli, CEO and Founder of AI Digital. “Ours isn’t. We don’t own inventory, so Ellie has no reason to prefer one channel over another except performance. That’s what Open Garden means in practice.”
Media decisions rarely happen in one place. Research, audience insights, media plans, and campaign results often live in separate tools, and context gets lost as work moves between them. Built around AI Digital’s Open Garden approach, which prioritizes performance over any single platform or inventory source, Ellie connects campaign context across channels and demand-side platforms where the data is available, giving teams a broader view than looking at each channel in isolation.
An agency running more than 20 campaigns connected to Elevate reporting for a multi-rooftop auto dealership group could ask Ellie which ones are over- or under-pacing, get suggestions on how to get them back on track, and package the findings into a client-ready report.
“Marketers can spend a lot of time carrying what they learned in one tool over to the next,” said Mike Uzunyan, Vice President of Product at AI Digital. “With Ellie, research findings can inform audience choices, audience choices can shape the media plan, and the plan can inform the deliverable, all within the same conversation. We built it specifically for advertising, so that context stays connected to the media decisions teams have to make.”
Ellie generates plans, analysis, and recommendations, and every campaign launch or change goes through human review. Users submit Ellie’s output in Elevate, and AI Digital’s managed service team activates campaigns after that review.
Clients got early access to Ellie at AI Digital’s AI Innovation Center, which opened Oct. 29 in the Miami Design District. Ellie is available now to AI Digital clients through Elevate at no additional platform cost. Access is partnership-driven and available to clients who meet their partnership commitments. Prospective clients can request trial access through AI Digital.
