Authentic Brands Group (Authentic), a global brand and entertainment platform, today announced the appointment of Lark-Marie Antón as Chief Communications Officer. Antón will lead the company’s global communications and corporate brand strategy, bringing greater visibility to Authentic’s platform, its expanding entertainment business and the cultural influence of its portfolio. She will report to Matt Maddox, President and Chief Executive Officer, and serve as a member of Authentic’s Executive Committee.
“Lark has spent her career shaping the narratives and reputations of high-profile companies and individuals, with deep expertise in media and marketing,” said Maddox. “Her leadership and creativity will be important as we continue to grow and bring the full Authentic story to the world.”
Antón brings more than 20 years of experience across communications, corporate brand strategy, integrated marketing and reputation management. She joins Authentic from USA TODAY Co., formerly Gannett, where she served as Chief Communications and Brand Officer for one of the country’s largest media organizations. At USA TODAY Co., Antón led enterprise communications and corporate brand strategy across a portfolio of national and more than 200 local media properties across the USA TODAY Network and implemented the company’s rebrand from Gannett to USA TODAY Co. Earlier in her career, Antón held senior communications and marketing roles at Hertz, Verizon, Aura, Loews Hotels and served as a Deputy Press Secretary in the Bloomberg Administration.
“Authentic is an extraordinary global platform of the world’s most iconic brands and cultural assets,” said Antón. “I’m excited to join a company with an incredible portfolio spanning more than 16 years of innovation and a willingness to keep evolving. I look forward to partnering with Matt, Jamie and the entire leadership team to help shape Authentic’s next chapter of growth.”
Lark earned a Master of Arts in communication studies from West Virginia University and a Bachelor of Arts from Marist University. She serves on the Board of Trustees of Marist University, her alma mater, and the Board of Green-Wood, a national historic landmark.
