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SAS has been named a Leader in the IDC MarketScape: Worldwide Decision Intelligence Platforms 2026 Vendor Assessment*.

SAS^® Intelligent Decisioning is a cloud-native, cloud-agnostic platform built on flagship SAS^® Viya^®. It combines data, AI models, business rules and analytics into governed decision flows that can be deployed and continuously approved at enterprise scale. Its decision capabilities can be deployed across cloud, hybrid and on-premises environments with the same centralized governance and decision logic.

“SAS is a platform for organizations that need decision logic to be explainable, auditable and defensible to regulators,” said Megha Kumar, Research Vice-President at IDC. “As leaders and practitioners determine when and where to give AI greater autonomy in decision-making, ensuring that an agent’s chain of logic is transparent and understandable to humans is increasingly important.”

The IDC MarketScape highlighted the following strengths:

1. Hybrid decisioning architecture: SAS enables hybrid decisioning that combines deterministic rules, predictive and prescriptive models, and generative AI within one governed flow, letting the same logic run in subsecond real time or high-volume batch without duplicate coding.
2. Governance and explainability: The platform’s governance layer includes end-to-end data-to-decision lineage, versioned audit trails, and model cards documenting bias and sensitivity analysis, giving regulated organizations documentation readily available for compliance review.
3. Entity resolution and graph analytics: Native entity resolution and graph-based network analysis, developed for financial crime and fraud use cases, allow relationship data to be incorporated directly into decision logic without external tooling.

“AI doesn’t replace human judgement, it scales it,” said Albert Qian, market strategy lead for decision intelligence at SAS. “Once decision logic that honors organizational values and regulatory requirements has been established, rewriting it for different deployments is often stressful and time-consuming.

“When the same, consistent decision logic can be used across the cloud, on-premises and edge deployments, users can get to work quickly, confident that AI is making trustworthy, traceable decisions.”

SAS Intelligent Decisioning at work in industry

Customers across sectors use SAS Intelligent Decisioning to turn their data into valuable business decisions.

• Banking: S-Bank uses the platform to accelerate accurate and reliable loan processing for customers, and VietCredit has applied it to modernize credit scoring and tap new customer markets.
• Insurance: At Gjensidige Baltics (merging with ERGO Baltics on Nov. 1), SAS Intelligent Decisioning powers smarter, real-time insurance claim fraud evaluation.
• Customer Intelligence: Telekom Srbija works with the platform to execute real-time marketing personalization based on customer behavior and context.
• Manufacturing: With SAS, Georgia-Pacific can make faster decisions, streamline operations and make exponential leaps in productivity.

See more SAS accolades at sas.com/analystviews.

*IDC MarketScape: Worldwide Decision Intelligence Platforms 2026 Vendor Assessment (Doc #US54118426, September 2026)

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NP Digital Canada has secured the No. 2 spot in the marketing category and No. 24 overall out of 375 companies on the 2026 Report on Business ranking of Canada’s Top Growing Companies, with a three-year growth rate of 1,406%.

The recognition comes after five years of rapid growth for NP Digital Canada, building on the agency’s strong global footprint. Over the past five years, NP Digital Canada has grown to a team of more than 50 people, while expanding its client base and capabilities and capabilities across SEO, paid media, creative, Digital PR, content strategy, influencer marketing, Reddit marketing, data and analytics, AI and generative search to meet the changing needs of brands across Canada.

Alongside this growth, NP Digital Canada has continued to expand its client roster, adding brands like Mitsubishi Motors, Tangerine, Lee Valley Tools, Running Room Canada, CMiC, and Schulich Executive Education

Canada’s Top Growing Companies is an editorial ranking launched by The Globe and Mail in 2019 to celebrate the achievements of innovative businesses across Canada. Companies complete an application process and must meet revenue requirements to qualify for the program.

For NP Digital Canada, the 1,406% growth rate reflects more than the expansion of its business. It also reflects how the agency has evolved alongside a rapidly changing marketing industry. Building on NP Digital’s global foundation in SEO, the agency has evolved its approach as LLMs reshape how people search for and discover brands. With authority and expertise becoming increasingly important to visibility, NP Digital Canada has expanded its capabilities to help brands strengthen their presence across both traditional and AI-driven search and discovery.

“I’m incredibly proud of the team we’ve built and the trust our clients have in us,” said Ronnie Malewski, Managing Director of NP Digital Canada. “That has been at the heart of our growth, along with our ability to adapt quickly. Marketing is constantly changing, and we have stayed focused on what matters now, evolving our strategies, capabilities, and reporting as the industry changes. That agility ultimately helps us deliver better results for the brands that trust us.”

The agency has also continued to grow its work with brands across financial services, technology, construction, retail, and consumer sectors, bringing together specialists across disciplines to respond to the changing ways people search, discover, and engage with brands.

The recognition marks the latest milestone for NP Digital Canada as the agency continues to invest in its people, strengthen its capabilities and expand its presence in the Canadian market.

Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced it has been ranked first across all evaluated categories in the 2026 Gartner® Critical Capabilities for Global Digital Marketing Agencies report. Omnicom was also named a Leader in the 2026 Gartner Magic Quadrant™ for Global Digital Marketing Agencies.

In the Critical Capabilities evaluation, Omnicom ranked highest among global agencies in each of the evaluated use cases, including Global Brand / Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce and CX Overhaul, and Website and Digital Product Design.

The Critical Capabilities report considered several factors in its evaluation, including the clarity of the provider’s AI vision, as well as the depth of capabilities in creative execution, martech strategy and implementation, content supply chain optimization, first-party data enrichment, and digital marketing performance.

“Our ranking in Gartner’s Critical Capabilities report and our Leader position in the Magic Quadrant™ reflect Omnicom’s commitment to delivering AI-powered, data-driven marketing solutions at scale,” said Paolo Yuvienco, Chief Technology Officer of Omnicom. “This recognition validates the value that our investments in Omni as well as our data, identity and AI solutions are delivering to Omnicom’s clients. We are proud to be leading the market in the future-facing tools and capabilities shaping modern marketing.”

Omni is Omnicom’s AI-enabled intelligence platform, connecting enterprise teams, AI agents, data, identity, activation and measurement in one system. Omni connects Acxiom’s industry-leading identity and data, Flywheel’s unique commerce intelligence, our superior media scale and marketplace access, and trillions of proprietary content and cultural signals — driving smarter decisions, faster action, and better outcomes for clients.

Omnicom’s leadership in global digital marketing is further bolstered by the deep consulting capabilities of Credera, its award-winning digital transformation consultancy. Together, Omnicom’s expertise in marketing technology strategy, organizational design and change management complemented by our proprietary AI and data capabilities, enables us to help clients not only implement cutting-edge marketing solutions but also transform their organizations to maximize the value of those investments.