AI-driven platform expands beyond influencer intelligence to help marketers make decisions they can defend

New research from Northwestern University’s Retail Analytics Council and Minty finds e-commerce marketing leaders are redirecting budgets to keep pace with value-driven, AI-assisted shoppers.

Inaugural report unveiled at Brandweek 2026 reveals 81% of creative professionals have released AI-generated content, while 62% worry about overreliance on AI at the expense of human creativity

Brazilian communications strategist brings more than two decades of experience in corporate communications, marketing and strategy

Announced today at Future Proof Festival, Orion’s MCP connector brings Orion Connect portfolio data and Redtail CRM into Claude, so advisors and their teams can prepare for a client meeting, capture follow-ups, and see where opportunities stand without leaving the conversation

Partnership enables the company to lead prestige beauty’s transition to AI-powered discovery while better understanding how consumers discover, evaluate, and engage with its brands across AI answer engines

New brand reflects the evolution of the nearly 20-year-old digital consultancy and its expansion for the AI era

Data reveals nearly all marketing organizations have integrated AI into operations, creative and analytics, but few have embedded it into business functions that drive revenue

Accomplished technology marketing leader joins Nintex to accelerate growth in agentic business orchestration

Veteran growth, commerce, and digital strategy executive joins an advanced analytics company to accelerate go-to-market scale and strategic partnerships