BeyondCPG, New York’s top accelerator for conscious consumer products, has revealed the five emerging brands selected for Track 7 of its acclaimed growth program. Powered by BeyondBrands, a leading collective of CPG experts behind some of the most successful mission-driven launches in natural products, BeyondCPG equips early-stage companies with the strategic resources, mentorship, and exposure needed to scale with purpose.
“Building on the success of our past six cohorts, we are thrilled to launch BeyondCPG Track 7—a nationwide program that invites brands from across the U.S. to apply.” said Eric Schnell, Cofounder & Executive Director at BeyondCPG. “As a seven-time CPG founder, my passion runs deep in supporting our mission of helping founders scale smarter with real-world playbooks, investor-ready strategies, and operator-led mentorship.”
The 12-week, in-person program kicks off this month in Manhattan and concludes with a Showcase Pitch Event in January 2027, where founders will pitch to an audience of mission-aligned investors, retailers, and industry leaders.
Participants gain direct access to a curated roster of accomplished mentors, from operators and investors to subject-matter experts who guide them through a high-impact curriculum covering Mission + Vision, Branding, Investment Strategy, Legal, Marketing, Channel Strategy, Supply Chain, Pitch Presentations, Product Innovation, and more.
By offering founders the kind of strategic guidance and insider knowledge typically reserved for later-stage companies, the program gives founders a rare opportunity to fast-track growth and navigate early-stage challenges with confidence, clarity, and a foundation rooted in purpose and performance.
Track7 features five standout brands:
- Batch Balanced
- Cabu Latte
- Engineered Nutrition
- Goldholly
- Underdog
Track 7 sponsors include NielsenIQ, Polsinelli Law Firm, ePac Flexible Packaging, Giannuzzi Lewendon, Hummingbirds, IGNYT Growth, mindsight, Truli, Wayflyer, Withum, Bison Bag, Ten32 Media, ForceBrands, and Naturally New York.
For more information, or to learn more about mentorship or sponsorship, please visit BeyondCPG.org.
