Calysto Communications™, a global marketing communications agency specializing in AI, Internet of Things (IoT), satellite, wireless and telecommunications, today announced a strategic partnership with Haas Marketing Company to help business-to-business technology companies strengthen their visibility across traditional media, search engines and AI-powered answer engines.
The partnership combines Calysto’s deep expertise in public relations, media and industry analyst relations, and executive thought leadership development with Haas Marketing’s capabilities in search engine optimization (SEO), answer engine optimization (AEO), and generative AI engine optimization (GEO) for AI platforms such as ChatGPT and Claude.
As technology buyers increasingly turn to a combination of industry publications, analyst research reports, artificial intelligence-powered virtual assistants, podcasts and other digital sources to research companies and emerging technologies, organizations can no longer rely solely on traditional media coverage to build brand awareness and credibility with key audiences.
“While PR has traditionally focused on earning visibility in top-tier media outlets and establishing awareness, credibility and trust with target audiences, that role is rapidly expanding,” said Laura Borgstede, CEO of Calysto Communications. “Today, companies need a comprehensive understanding of how they are being discovered, evaluated and represented not just in the media, but also across search engines and AI platforms. Our strategic partnership with Haas Marketing brings these critical disciplines together to help clients build 360-degree visibility across the entire technology buyer research journey.”
Through the partnership, Calysto and Haas Marketing will provide integrated marketing communications programs that can include:
- Visibility and Share-of-Voice Analysis across PR, AR, AEO, GEO and SEO channels
- Integrated Communications and Brand Awareness Strategies
- Targeted Media and Industry Analyst Relations Programs
- Executive Thought Leadership Development, Coaching and Positioning
- AI Search Visibility Assessments and Optimization
- Strategic Keyword and Topic-Cluster Research and Development
- Content Development and Optimization for PR, SEO, GEO and AEO
- Online Citation and Domain Authority Building Campaigns
- Visibility Tracking and Measurement Across Media, SEO, AEO and GEO Channels
“Simply being visible in Google search results is no longer sufficient for B2B technology companies,” said Dave Haas, founder of Haas Marketing Company. “Technology buyers are increasingly turning to AI-powered platforms like ChatGPT to research markets, technologies and potential vendors. By combining Calysto’s proven ability to build industry authority with our deep expertise in search and AI platform visibility, we can provide technology companies with a truly comprehensive approach to being discovered and understood by their target audiences.”
The partnership is particularly focused on helping B2B technology companies operating in complex or emerging markets, where establishing credibility and educating prospective customers are absolutely critical to the sales process, get found more easily by potential buyers.
Calysto Communications and Haas Marketing are now offering integrated visibility assessments and marketing communications programs for technology companies looking to strengthen their presence across media, search and AI channels.
