Lob Honors Innovative Brands with Inaugural Postmark Awards
L’Occitane, Ramp, SimpliSafe and LetsGetChecked recognized for excellence in mailpiece design, audience growth, omnichannel integration and direct mail that benefits recipients
Category: News
Brand and PR Veteran Lisa Flynn Namm Unveils LFN Consulting
Executive brand advisory practice helps CEOs turn visibility into buyer trust and business opportunity.
Sol Names Dan Silberman Head of Marketing & Communications
Veteran media executive joins the business and IT transformation firm as its Media & Entertainment practice scales
Allison Worldwide Partners With American University on Gen Z Collective
Allison’s Gen Z Collective creates a direct feedback loop with Gen Z to expand access to the emerging signals influencing a generation that is shaping culture.
Marketing Teams Face AI-Era Pressure as Nearly 75% Report No Growth
New Demandbase Research Finds 72% of Marketing Teams Haven’t Grown in Two Years as 70% Face Faster Turnaround Expectations
Highwire Research Reveals 3X Surge in Private Credit Media Coverage
New analysis of more than 8,000 news stories reveals a lasting shift in private credit coverage, growing scrutiny of private equity, and the executive strategies gaining ground amid market uncertainty.
Digital Silk Finds 80% of B2B Websites Lose Buyers Before Quote Requests
More than 4 in 5 B2B websites studied had at least one barrier keeping buyers from requesting a quote, booking a demo or contacting sales
Havas Elevates W. Joe DeMiero to CEO, Havas North America, Creative & Media
Expanded Remit Strengthens Senior Leadership Across Havas Creative & Havas Media in a Priority Growth Market.
Dynasty Appoints Alex Kaminsky Chief Marketing Officer
Veteran growth marketer joins as Gordy Abel takes on the new role of Chief Brand Officer, giving Dynasty a one-two brand punch as it enters its next era
Faire Finds Canadian Retailers Favor Local Brands as Tariffs Hit 60 Days
Today, Faire released an update to its Independent Retail Tariff Data and Insights Tracker to cover the first 60 days since the latest U.S.-Canada tariffs were announced. Drawing on millions of transactions across Faire’s global platform, the analysis finds Canadian retailers are putting a growing share of their spending toward Canadian brands, while U.S. retailers’ mix has stayed largely steady.
The 60-day window runs from August 25, when Canada announced its tariff on U.S. goods, which took effect September 8. Canada’s announcement followed a 50% U.S. tariff on select Canadian goods under Section 338, which took effect August 22 with no USMCA exemption.
Key findings at day 60
- Canadian retailers’ spend on Canadian brands is up 10.7 percentage points from pre-tariff levels, building on a 9.4 percentage point lift seen at day 30.
- U.S. brands are gaining sales but losing share in Canada. As seasonal buying increases, Canadian retailers are directing more of their spending toward domestic brands, even as their dollar spending on U.S. products continues to grow.
- U.S. retailers’ spend on Canadian brands has barely moved. Canadian brands made up about 1.5% of U.S. retailers’ spend before the tariffs, dipped to 1.3% around day 46, and recovered to 1.4% at day 60. The difference has gone mostly to non-Canadian international brands, while U.S. brands’ share has held steady.
Faire will continue to monitor how trade policy affects independent retailers and brands. Explore the full findings and methodology: Independent Retail Tariff Data and Insights Tracker.