Dynasty Financial Partners (“Dynasty”), a leading integrated, AI-enabled operating system in the RIA space, today announced that Alex Kaminsky has joined the firm as Chief Marketing Officer. Based at Dynasty’s headquarters in St. Petersburg, Kaminsky will report to Founder and CEO Shirl Penney. Gordon “Gordy” Abel, Dynasty’s CMO for the past decade, steps into the newly created role of Chief Brand Officer, reporting to Kaminsky from New York City.
Dynasty serves more than 750 advisors with nearly $135 billion in assets on platform. That scale makes it one of the leaders in wealth and wealth technology in the independent channel. Kaminsky’s mandate is to make sure the world knows it.
“Dynasty means sustained excellence. It means winning, and winning consistently over time,” said Penney. “Our message is about triangulation of advice, making independence last, and winning in an aligned way for all the stakeholders who depends on us: RIA clients, their clients, employees and their families, resource partners, and investors. Alex will magnify that message, so we reach and help more people live their healthiest financial lives. At Dynasty, we get to live our American Dream by empowering others to live theirs.”
A builder of brands, now building ours
Kaminsky brings more than 25 years of experience leading marketing transformations at Fortune 500, public, and private equity-backed companies. His résumé includes leadership roles at Corpay, YP, The Weather Channel, Coca-Cola, ESPN, and Turner Broadcasting, and he founded and successfully exited a strategic brand consultancy.
Most recently, he spent eight years at NYSE-listed Corpay, rising to Global Chief Brand Officer and partnering with the CEO on growth strategy, brand architecture, and market positioning across the company’s global portfolio. He led an integrated brand-to-demand engine spanning demand generation, communications, digital, events, and customer experience. He also launched Corpay’s first AI-enabled Creative Studio, which delivered more than $2 million in annual savings and dramatically improved speed to market.
At Dynasty, Kaminsky will focus on magnifying the Dynasty brand for the benefit of the firm and its clients, and on building a leading platform brand that lifts every firm in the network. He will partner with Ken Hoffman, Head of Dynasty Consulting Group, and the Network Marketing team led by Catherine Mitchell and Peter Ward, to keep the firm at the cutting edge of brand development and growth for the Network RIAs that rely on Dynasty for marketing services and for the consulting clients it serves.
“Dynasty is at the front of the pack on technology, on market-leading initiatives, and on industry insight,” said Kaminsky. “To help shape the brand of a category-defining firm at an inflection point like this is a rare opportunity, and I could not be more excited.”
A connection with some serious brand firepower behind it
Kaminsky’s arrival has a notable assist. Dynasty Board member John Seifert, former Chairman and CEO of Ogilvy, has provided significant brand guidance and support to the firm as part of the refreshing of the brand strategy. Penney has also consulted with Vayner Media and Gary Vaynerchuk, who helped make the connection to Kaminsky.
“Alex has the creative vision, the operating discipline, and the AI-forward mindset to take our brand to the next level for all our stakeholders in an aligned way,” said Penney. “He is the rare combination of old school marketing meeting new school, and joins at an exciting moment for a founder-led business to reimagine its brand and its impact on the industry, and we could not be more thrilled.”
