Jasper, an applied AI company for enterprise marketing, today announced an expansion of its forward-deployed model, increasing the number of engineers and marketers who work alongside customers to redesign marketing work around AI. The expansion follows a year in which Jasper has seen success with its forward-deployed experts embedding in customers’ teams, and has nearly doubled its enterprise annual recurring revenue over the last 12 months.
While most enterprise marketing teams have embraced AI, many are still working out how to harness the technology to deliver high-quality work that adds value and yields measurable outcomes for their business. Without that, it’s impossible for enterprises to know whether the investments they are making in AI tools are worth it.
Jasper pairs forward-deployed engineers with forward-deployed marketers who have run campaigns, product launches, and localization programs themselves to help solve this problem. The marketers work with the people who hold the deepest brand knowledge to decide which work is worth redesigning, define what good looks like, and determine where AI can act and where human judgment is needed. The engineers turn those decisions into workflows that run within a customer’s existing systems and evaluations that test the work against the agreed standard whenever something changes, providing the governance needed to scale. Jasper has had notable success with this model working with customers in highly regulated industries such as financial services and life sciences.
Forward-deployed teams pair their expertise with Jasper IQ, Jasper’s proprietary intelligence layer, and purpose-built agents that take responsibility for defined areas of marketing work, so what teams build together can be extended across workflows, markets and teams. At Cushman & Wakefield, the SEO team worked with Jasper’s forward-deployed team, which built agents for the workflow, to scale a global website refresh in Jasper, updating approximately 300+ pages. The repeatable process reduced manual copy-and-paste work and created a scalable foundation for localized service and industry pages.
“Jasper’s team works like an extension of our own,” said Flo Guerrouani, Associate Director, Global Search Performance & AI Lead at Cushman & Wakefield. “They took the way we run global search, built it into agents, and gave us a system that scales across our markets, so our team can focus on strategy and quality instead of production.”
“The measure of enterprise AI adoption is not how many people have access to AI tools, how many tokens they burn through, or how much content is produced,” said Timothy Young, CEO of Jasper. “For enterprise marketers, what matters is whether they are using AI in a way that generates value for their business. Our forward-deployed model connects the tokens an enterprise spends to the outcomes it needs, and we’re expanding it because that’s where our customers are seeing the strongest results.”
Jasper is also applying this model to AI search visibility. Jasper’s GEO Hub and GEO Agent help enterprises understand how their brands appear across AI-generated answers and move from visibility to action. Jasper works alongside marketing teams to identify the opportunities that matter, act on them using a company’s brand, audience, and product context, and measure the impact so successful approaches can be repeated and scaled.
