Legacy Marketing, the Chicago-based, independent brand experience agency, today announced the appointment of Amanda Turnbull as President and April Quealy as Chief Creative Officer and Partner.
Together, Turnbull and Quealy will guide Legacy’s strategic direction, culture and growth, strengthening the agency’s creative capabilities and audience-centered approach.
CEO Vince Parrinello and fellow principal partner Kevin Berg will continue to support the agency in an executive chairman capacity.
“Amanda and April are the right leaders for Legacy at the right time,” said Vince Parrinello, CEO of Legacy Marketing. “They bring the experience and perspective the agency needs for what comes next. We have tremendous confidence in their ability to set the direction, shape the culture and move Legacy forward while staying true to the independent spirit that has always defined us.”
“Our independence has always allowed us to stay close to our clients, their audiences and our people while delivering the scale and sophistication our clients expect,” said Amanda Turnbull, President and Partner, Legacy Marketing. “As we look ahead, we’re focused on building on that foundation — strengthening what makes Legacy distinct while continuing to evolve our work and grow the agency.”
Quealy added, “Legacy has never been about creating experiences for the sake of experiences. It’s about creating meaningful connections between brands and people. For me, the opportunity is to keep pushing our thinking, bring new perspectives to the work and create experiences that are relevant to the audiences our clients want to reach.”
Legacy’s roots date back to late 2003, when its founding partners completed a management buyback after helping build the experiential marketing practice within Draft Worldwide/IPG. The agency officially launched in 2004.
Since then, Legacy has grown into a full-service brand experience agency working across food and beverage, beauty and wellness, consumer, corporate and B2B experiences. Over more than two decades, the agency has served more than 100 clients across 150 markets.
Today, Legacy is trusted by clients including Jameson, Malibu, Absolut, OXO, TransUnion, Carnival Cruise Lines, JLL, Yokohama, Knauf and Utz. In 2026, Legacy was named a Chief Marketer Agencies of the Year Honoree, adding to recognition from Adweek, Event Marketer’s It List and Ex Awards, BizBash, the PRO Awards and the REGGIE Awards.
