Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (doc #US54114626, October 2026).
The IDC MarketScape evaluated vendors across two dimensions: 1) capabilities, reflecting a vendor’s current Adobe-related services and how well they align to customer needs, and 2) strategy, reflecting how well a vendor’s future direction aligns with what clients will require over the next three to five years. According to the report, “Omnicom can draw on a very broad range of capabilities from agencies in areas including experience design, creative, media, data, and identity services.”
“Omnicom stands out for its ability to pair strategic, value-focused thinking about clients’ Adobe roadmaps with the creative and technical depth to execute against it,” said Douglas Hayward, Senior Research Director at IDC. “Clients described a partner that takes a long-term view of their business and balances pragmatism with creativity in how it solves problems. That combination of strategic vision and practical delivery is what distinguishes companies who are named a Leader in this space.”
The IDC MarketScape recognition follows Omnicom’s earlier announcement about expanding its partnership with Adobe to co-develop an enterprise-grade, industry-specialized AI Agentic Operating Model solution. The solution combines Omnicom’s vertical expertise, Omni’s agentic capabilities, Acxiom’s data and identity assets, and Adobe’s enterprise marketing and creative technology stack. It orchestrates strategy, creative development, planning, activation, and measurement at enterprise scale for clients in Retail, Financial Services, Pharmaceuticals, and Automotive. The solution reflects the same thesis underlying Omnicom’s Leader ranking: pairing deep Adobe platform expertise with Omnicom’s consulting expertise and agency capabilities gives clients a faster, more governed path from AI strategy to production.
“We believe this recognition reflects the strength of our Adobe Practice, which has the depth of a technology partner and the strategic and creative rigor of our award-winning agencies, while giving clients one point of entry to both,” said Paolo Yuvienco, CTO of Omnicom. “That combination is what allows us to help clients move from strategy to activation faster, and it’s why we view our partnership with Adobe as one of the foundational elements of how we deliver marketing transformation at scale.”
The IDC MarketScape noted, “Omnicom is potentially a good choice for organizations looking for a partner with experience in both marketing and technology domains, and with a value-centric approach to engagements.” Omnicom is a Platinum Digital Experience partner of Adobe and holds seven Regional Solution Partner Specializations and three Adobe Accredited Partner Solutions from Adobe. The company is also one of three recognized preferred partners for Adobe Content Supply Chain globally and has more than 2,000 Adobe-related professionals across its network, including Adobe-certified specialists capable of architecting sophisticated solutions across the full Adobe stack. In 2025, Omnicom won the Adobe Digital Experience Partner of the Year – Americas and Adobe Digital Experience Partner of the Year – UK&I awards.
