Power Digital, an AI-Native Growth Firm, today announced the appointment of Mike Opera as Chief Marketing Officer (CMO). In his new role, Opera will lead the company’s go-to-market strategy and external marketing, working to bring Power Digital’s broader vision to market and connect the company’s expanding set of specialized capabilities, technologies and divisions.
Opera’s appointment comes at an important stage in Power Digital’s evolution. The company has continued to expand its capabilities both organically and through acquisition, building specialized expertise across industries and disciplines while investing in proprietary technology and AI. Most recently, Power Digital launched Omega, its proprietary AI operating system that combines more than a decade of performance data, growth frameworks and vertical expertise to help its teams identify opportunities, investigate performance and act on insights faster.
As CMO, Opera will work to connect these capabilities under a cohesive go-to-market strategy, helping the market understand not only what Power Digital has built, but how its specialized expertise, technology and intelligence work together to drive growth.
Since joining Power Digital in 2015, Opera has worked across nearly every major marketing discipline, including SEO, paid media, content, social media, innovation and growth strategy. That cross-functional experience has given him a unique perspective on how marketing has evolved and how specialized expertise, data and technology can come together to create better business outcomes.
Prior to becoming CMO, Opera led Power Digital’s internal marketing organization, overseeing demand generation across paid media, organic search, content, events, partnerships and product marketing. He also helped build the go-to-market strategy around fusepoint, Power Digital’s measurement and consulting offering. Under his leadership, Power Digital built a highly efficient internal marketing engine that drove significant year-over-year growth while holding the company to the same standard it sets for its clients: measurable business impact.
Power Digital’s internal marketing organization practices what the company preaches. The team has heavily invested in an AI-native approach to build and scale a lean, high-performing marketing function, infusing AI throughout its processes to increase the speed of research, analysis, content development, planning and execution.
Rather than treating AI as a replacement for marketing talent, Power Digital believes the greatest opportunity lies in combining exceptional people with intelligent systems. AI can accelerate analysis, surface patterns and increase the speed at which teams operate, while experienced marketers provide the strategic judgment, creativity and context required to turn that intelligence into business outcomes.
“Mike has helped shape nearly every stage of Power Digital’s evolution over the past decade,” said Jeff Mason, CEO of Power Digital. “He understands modern marketing because he’s lived nearly every layer of it, from campaign execution and growth strategy to building the go-to-market engine for our own business. As Power continues to expand its capabilities, Mike will play an important role in connecting those pieces and bringing a clear, unified story to market.”
Power Digital’s internal marketing organization has also become increasingly AI-native, embedding AI into how the team works rather than treating it as a standalone tool or initiative. The approach allows a lean team to operate with greater speed and leverage while keeping experienced marketers at the center of strategy and decision-making. It reflects a philosophy at the center of Power Digital’s broader evolution: the best marketers, equipped with the best intelligence, drive the best business outcomes.
“I’ve had the opportunity to grow alongside Power Digital for more than a decade, working across nearly every marketing discipline as the company has evolved,” said Opera. “What excites me most about this next chapter is the opportunity to keep building. Power has developed an incredible range of specialized expertise, technology and capabilities, both organically and through the businesses we’ve brought into the company. There’s a tremendous opportunity to connect those pieces and bring a clearer vision of what Power has become to the market. At the same time, we’ll continue pushing ourselves internally, using AI and our own technology to build a smarter, more effective marketing organization and holding ourselves to the same standard we hold our clients: driving measurable growth.”
To learn more, visit www.PowerDigitalMarketing.com.
