Co-founders Sandi Pearce and Kevin Miles combine distinct strengths in strategy, storytelling and language to help companies build narratives that shape perception and create distinction.
The Narrative Authority (TNA), a narrative strategy firm founded by Editorial Director Sandi Pearce and Creative Director Kevin Miles, has officially opened. TNA helps companies, founders and organizations define the stories they tell the market at a time when AI has made content easier to produce and distinction harder to achieve.
TNA was built on a conviction both founders developed across more than two decades of work: companies do not need more content. They need a clear, credible idea of what they stand for—and language and creative expression that make it matter.
AI can produce words. It cannot replace taste, nuance or judgment. More words than ever are being produced; fewer are landing. TNA closes that gap by building narratives and messaging systems that connect what organizations stand for with how they show up in the market.
Pearce conceived the firm after seeing the potential in combining two different ways of approaching the same problem: Miles’s instinct for finding the central idea and building a compelling story around it and her ability to identify where the thinking, strategy and language could be stronger.
“I saw pretty quickly that Kevin and I brought different strengths to the same problem,” said Pearce. “I believed there was a company in that combination before either of us knew exactly what it might look like. Seven months later, we began building what would become TNA.”
“What makes the partnership work is that Sandi and I don’t see the work the same way,” said Miles. “We notice what the other might not, and that’s the point. TNA grew out of what happens when those perspectives challenge each other and make the work stronger.”
Pearce has spent more than two decades shaping language and ideas across advertising, healthcare, financial services, publishing and enterprise communications. At Crispin Porter + Bogusky, she helped strengthen work for numerous brands, including Microsoft’s worldwide Windows 7 and American Express’s Small Business Saturday campaigns, both from initial development through launch, as well as the Domino’s Pizza Tracker.
Her work on Baked In, the business book by John Winsor and Alex Bogusky, began by accident. Pearce spotted the manuscript shortly before it was due to print, realized it needed another editorial pass and reedited the book in five days. As the sole editor on 17 accounts at Sterling-Rice Group, she brought strategic and editorial thinking into the development of advertising and marketing rather than treating editing as a final checkpoint. She later applied that approach in highly regulated financial-services and pharmaceutical work, where language had to perform while meeting legal, medical and regulatory requirements.
“Strong language can’t rescue a weak idea,” said Pearce. “The work is in seeing where an idea loses its strength and bringing the strategy, thinking and language into alignment.”
Miles brings more than two decades of creative expertise across advertising, entertainment, technology, sports and consumer brands, with work recognized by major international creative awards.
He created “One Game. One Love.,” the NBA’s first marketing campaign geared specifically toward international fans, which ran in 43 countries and territories and 10 languages. He also wrote the Reese’s Puffs Rap for General Mills in 2009. The campaign later found a second life online, with more than 239,000 TikTok videos using the rap by February 2022, and was rebooted in 2026 by The Martin Agency in a branded entertainment video featuring GloRilla.
Earlier in his career, Miles and creative partner Terry Taylor developed a campaign in just two-and-a-half days that helped DMB&B New York win the Burger King account—an account move The New York Times described at the time as the biggest in advertising history. His work has also been recognized internationally, including finalist honors in MoveOn.org’s “Obama in 30 Seconds” competition.
“A big idea has to do more than get attention,” said Miles. “It has to give people something worth remembering. That’s where story becomes strategy: the idea shapes everything that comes after it.”
TNA’s work spans brand narrative, thought leadership, executive communications, advertising, marketing, digital experiences, complex enterprise content, proposals, pitches and personal branding.
To learn more or connect with The Narrative Authority, visit thenarrativeauthority.com.
