Email verification can tell marketers whether an address is deliverable. It doesn’t tell them whether it’s safe to use. Webbula, a provider of email and data quality solutions, today announced the launch of Zuvo™, a new AI-ready platform built to help organizations more easily and confidently access, understand, manage, and act on hidden risks within their data.
Zuvo is built with direct AI accessibility from day one and debuts with its first of many modules, Protect. Protect is the next evolution of Webbula’s proprietary email verification and threat detection technology, further advancing the verification capabilities that Webbula customers have come to rely on for nearly two decades.
“Every organization runs on data, but most can’t see the hidden risk within it,” said Vince Cersosimo, Chief Executive Officer of Webbula. “Zuvo is our answer to that: one platform for the tools that companies need to trust what’s in their data. Protect is the first piece of that vision.”
The Problem: Deliverable Doesn’t Mean Safe
Traditional email verification assesses whether an email address can receive mail. But a deliverable address is not necessarily safe to use. Deliverability alone also does not indicate whether an address is active. Addresses that appear deliverable can still be tied to spam traps, disposable email services, bots, or automated form submissions. Those risks can damage sender reputation, distort campaign reporting, and waste marketing spend.
What Zuvo Protect Does
Protect brings Webbula’s established email hygiene technology into a redesigned platform with four scan options available out of the box:
- Verification: Determines whether an email address is deliverable.
- Threat Detection: Applies 50+ filters covering domestic and international threat types to flag risk signals tied to spam traps, disposable addresses, bots, and other high-risk email types.
- Threat Detection + Verification: Combines deliverability and risk checks with Email Activity insights, indicating whether an address appears active, inactive, or hard to classify.
- Lead Validation: Extends hygiene checks to incoming leads before they enter a database.
Email Activity provides additional context beyond deliverability, helping customers understand whether an address appears active, inactive, or difficult to classify.
Recognizing that scans are not “one size fits all,” the Webbula team works with customers to configure scan profiles and thresholds tailored to their data, campaigns, and risk tolerance.
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Built for AI Workflows
Zuvo is available as a hosted MCP (Model Context Protocol), giving AI agents and assistants direct access to Protect’s threat detection and verification results as part of a broader workflow, without requiring customers to stand up or maintain any infrastructure of their own. It’s a native AI interface for a rigorous, purpose-built threat detection engine, making Protect’s results as easy to act on for an AI agent as they are for a person.
“AI agents are only as good as the data they act on,” said Cersosimo. “If an assistant is going to send an email, qualify a lead, or make a decision on a company’s behalf, it needs more than a deliverability result. It needs context about the risks within that data. That is what Protect provides.”
Availability and Pricing
Zuvo is available today through two plans:
- On Demand, a pay-as-you-go option with no monthly subscription fee, and
- Core, a monthly subscription that includes a set of monthly credits and a discount on future credit purchases.
