A decade in, the agency marks its anniversary with a growing slate of field marketing and creative strategy programs across CPG and pharma, and a run of 2026 industry recognition.

Enthuse Marketing, a New York City-based agency, today celebrates its 10th anniversary. The agency opened its doors with a single client program and one guiding belief, teach the world to love your brand, and an education-led approach has shaped its work ever since.

Over the past decade, Enthuse has built its business by pairing strategic and creative thinking with deep expertise in field execution. From national field teams and brand education programs to live experiences, the agency helps brands drive quantifiable business growth for its client partners.

“Ten years ago, we set out to prove that when people truly understand a brand, they’re far more likely to value it, trust it, and choose it,” said Kim Lawton, CEO, “That belief shaped everything we do. I’m incredibly proud of how much we’ve grown, but even prouder that our growth has come from clients who continue to place their trust in us. We have always worked to be an extension of their business, not simply another agency on the roster.”

That approach, pairing field marketing with creative strategy and treating every client as a true business partner, is what Enthuse credits for its growth over the past decade.

That growth has also earned industry recognition. In 2026 alone, Enthuse was named to the Inc. 5000 list of America’s fastest-growing private companies and Adweek’s Fastest Growing Agencies list, received an ANA B2 Award in the Channel Partner Ecosystem Program category, won six Hermes Creative Awards, and was named to Ad Age’s 2026 Best Places to Work.

Looking ahead, Enthuse plans to deepen its field marketing and creative strategy work, growing its client roster while continuing to invest in the people and culture that built its first decade.

Now in its sixth year, the event turns months of client strategy work into signed 2027 media commitments in a single day, giving brand and agency buyers a head start before rates climb.

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ZetaDisplay has extended its long-standing partnership with SPAR to deliver the retailer’s first retail media network, marking a significant step in SPAR’s digital transformation journey and creating new opportunities for brand partners.

This follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. The acquisition creates the first fully integrated retailer-owned media ecosystem, bridging physical in-store influence with digital advertising and precision giving retailers complete control of their retail media operations.

The rollout for SPAR has begun with a pilot programme and will continue through to the end of the year. The initiative introduces a scalable retail media infrastructure designed to enhance in-store engagement, optimise the customer journey and unlock new value for both SPAR and its brand partners.

ZetaDisplay’s Austria team, which has collaborated with SPAR for more than a decade, will lead the project. Over the years, the partnership has delivered a series of innovative in-store digital solutions, including the evolution of dining experiences through dynamic digital menu boards, deli counter screens, kiosk ordering systems, mosaic walls as well as employee information screens.

The rollout will see the installation of hundreds of new displays, establishing a robust digital signage network that supports both retail media and broader in-store communications. The project also includes the strategic repositioning of current displays to better align with evolving shopper behaviours, leveraging ZetaDisplay’s ongoing research into customer journeys and in-store engagement.

The entire network will be powered by ZetaDisplay’s proprietary Engage Suite, which will also be implemented across SPAR Slovenia’s stores. Engage Suite enables seamless content creation, scheduling and management, while providing advanced analytics and measurement tools to deliver the right message to the right audience at the right time.

SPAR will retain full control over its retail media ecosystem, including the ability to approve which brands can advertise across its network, while also leveraging the platform to promote its own campaigns.

The introduction of retail media capabilities represents a significant step forward in SPAR’s omnichannel strategy, strengthening how it connects digital media with the in-store experience. The new infrastructure will enable SPAR greater control and flexibility across its media network, enabling more precise targeting based on time of day, location and customer behaviour. It also allows the ability to deliver more consistent, relevant messaging throughout the store, creating a seamless customer journey while opening up new opportunities for its brand partners.

Bernhard Schuch, Key account manager at ZetaDisplay, comments:

“The acquisition of retailmediatools marks an exciting milestone for ZetaDisplay as we expand our retail media offering. By bringing together our expertise in digital signage with retailmediatools’ retail media platform, we’re helping retailers unlock the full potential of their physical stores.

Retail media is transforming stores from places where transactions happen into powerful media channels. By combining first-party data, audience insights and strategically placed digital touchpoints, retailers such as SPAR can deliver more relevant customer experiences while creating scalable new revenue opportunities.”