Category: News

The Trust Search Launches Website for Verified Reviews and Ratings

The New Trust Search Platform Empowers Consumers to Find Top-Rated Brands Based on Authentic Customer Experiences

Power Digital Appoints Mike Opera Chief Marketing Officer

Longtime marketing executive will lead Power Digital’s go-to-market strategy, connecting its specialized capabilities, proprietary technology and growing portfolio of businesses under a unified vision for growth

Purpose Worldwide Expands Leadership and Advisory Team to Continue Growth

Hollis Guerra Promoted to Partner, Lou Paskalis Appointed Advisor

Customer Equity Labs Named as an OpenAI Select Partner

Customer Equity Labs, an AI strategy and implementation firm that helps growing companies increase the value of every customer, today announced that it has been named an OpenAI Select Partner within the OpenAI Partner Network.

The OpenAI Partner Network is a global program for partners to build, sell, and deliver AI solutions with OpenAI.

As an OpenAI Select Partner, Customer Equity Labs will continue working with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively.

“AI is moving fast, and the companies that pull ahead will point it at the work that matters most to their customers,” said Allison Hartsoe, founder and CEO of Customer Equity Labs. “As an OpenAI Select Partner, we can help more growing companies do exactly that.”

Customer Equity Labs helps growing companies use AI to protect and grow revenue: getting found when buyers ask ChatGPT and other AI tools for a recommendation, training teams through hands-on ChatGPT workshops, and building AI agents that serve customers without eroding their trust.

Hartsoe has spent more than 20 years building customer analytics for companies including Nike, Genentech, GlaxoSmithKline and Intel. As a managing director of AI, Data & Analytics at EY, she built AI models of customer value that identified millions in operational savings for private equity-owned companies. A three-time founder, she has raised more than $72 million in venture capital and wrote The Age of Customer Equity, the 2023 BIMA Business Marketing Book of the Year.

“Allison audited our AI effectiveness, suggested a more robust AI strategy, trained our 40-person team, then built alongside us. This adds automation to almost every part of our business while honoring our ‘human first, human last’ philosophy,” said Kim Rosengren, CEO of Markentum, a senior living marketing agency.

Looking ahead, the firm plans to expand its AI search visibility services, workshops and AI agents, helping more companies turn AI into lasting customer value.

Learn more about the OpenAI Partner Network: https://openai.com/business/partners/

Canadian Marketing Association Releases 2026 AI Readiness Report

New research finds Canadian marketers are using AI more frequently, applying it in more sophisticated ways and becoming more deliberate about responsible adoption

WRITER Launches Customer-Specific Watermarks for Enterprise AI Detection

WRITER’s watermarking approach builds on its commitment to put enterprises in control of their AI decisions and outputs

Racepoint Global Promotes Jenna Drouin and Maddy Hunter to SVP

Promotions recognize leadership across client service, agency marketing, and business growth

Wizstar Integrates Nano Banana 2.1 to Grow AI Image Creation Capabilities

Wizstar, an all-in-one AI content creation platform offering AI video generation, image creation, realistic digital avatars, and marketing tools, has announced the integration of Nano Banana 2.1 into its AI Image Generator. The latest addition expands Wizstar’s model offerings, giving creators, marketers, and businesses greater flexibility to produce visual content for different creative and commercial needs.

As demand for AI-generated visuals grows across digital marketing, e-commerce, and social media, content teams increasingly need to create images in multiple formats, explore different creative directions, and maintain flexibility throughout production. With Nano Banana 2.1, Wizstar aims to make these everyday creative tasks easier to manage.

More Flexibility for Different Creative Needs

Creating visual content for multiple channels often involves adapting images to different formats, testing several creative concepts, and balancing image quality with production speed. For marketers and content creators, these repetitive tasks can add complexity to everyday content production.

Nano Banana 2.1 addresses these needs by offering more control over the image generation process. Through Wizstar’s AI Image Generator, users can create images at resolutions up to 4K, select from eight aspect ratios, upload reference images, and generate up to eight images per request. Adjustable thinking levels also allow users to balance generation speed and quality according to their priorities.

Together, these options make it easier to explore creative variations, develop visual assets for different publishing formats, and use existing reference materials as a starting point for new content.

From Image Creation to Broader Content Workflows

For businesses and marketing teams, AI-generated images can serve multiple purposes, from social media graphics and advertising concepts to product visuals and reference materials for video production. Wizstar’s guide to creating multi-shot video ad boards with Nano Banana 2.1 offers a practical approach to planning and reviewing these visuals.

The integration of Nano Banana 2.1 complements Wizstar’s broader AI content creation capabilities, which include video generation, digital avatars, and other creative tools. Rather than relying on separate solutions for every content format, users can access a wider range of creative capabilities through a single platform.

By continuing to expand its model selection, Wizstar aims to support more flexible content production, helping creators and businesses develop visual assets that meet different marketing and communication needs.

Nano Banana 2.1 is now available in Wizstar’s AI Image Generator.

Oracle Extends Marketplace to Unlock New Partner Growth Opportunities

Expanded access to cloud commitments, collaboration with Oracle sellers, and new purchasing options help partners turn enterprise demand into revenue

Generative Pulse Opens Early Access to AI Brand Visibility Platform

Using proprietary SEEN framework, Generative Pulse shows brand, marketing, PR, content and SEO teams how AI describes and recommends their brands, which sources shape those answers, and what to do next