Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment (doc #US54114626, October 2026).

The IDC MarketScape evaluated vendors across two dimensions: 1) capabilities, reflecting a vendor’s current Adobe-related services and how well they align to customer needs, and 2) strategy, reflecting how well a vendor’s future direction aligns with what clients will require over the next three to five years. According to the report, “Omnicom can draw on a very broad range of capabilities from agencies in areas including experience design, creative, media, data, and identity services.”

“Omnicom stands out for its ability to pair strategic, value-focused thinking about clients’ Adobe roadmaps with the creative and technical depth to execute against it,” said Douglas Hayward, Senior Research Director at IDC. “Clients described a partner that takes a long-term view of their business and balances pragmatism with creativity in how it solves problems. That combination of strategic vision and practical delivery is what distinguishes companies who are named a Leader in this space.”

The IDC MarketScape recognition follows Omnicom’s earlier announcement about expanding its partnership with Adobe to co-develop an enterprise-grade, industry-specialized AI Agentic Operating Model solution. The solution combines Omnicom’s vertical expertise, Omni’s agentic capabilities, Acxiom’s data and identity assets, and Adobe’s enterprise marketing and creative technology stack. It orchestrates strategy, creative development, planning, activation, and measurement at enterprise scale for clients in Retail, Financial Services, Pharmaceuticals, and Automotive. The solution reflects the same thesis underlying Omnicom’s Leader ranking: pairing deep Adobe platform expertise with Omnicom’s consulting expertise and agency capabilities gives clients a faster, more governed path from AI strategy to production.

“We believe this recognition reflects the strength of our Adobe Practice, which has the depth of a technology partner and the strategic and creative rigor of our award-winning agencies, while giving clients one point of entry to both,” said Paolo Yuvienco, CTO of Omnicom. “That combination is what allows us to help clients move from strategy to activation faster, and it’s why we view our partnership with Adobe as one of the foundational elements of how we deliver marketing transformation at scale.”

The IDC MarketScape noted, “Omnicom is potentially a good choice for organizations looking for a partner with experience in both marketing and technology domains, and with a value-centric approach to engagements.” Omnicom is a Platinum Digital Experience partner of Adobe and holds seven Regional Solution Partner Specializations and three Adobe Accredited Partner Solutions from Adobe. The company is also one of three recognized preferred partners for Adobe Content Supply Chain globally and has more than 2,000 Adobe-related professionals across its network, including Adobe-certified specialists capable of architecting sophisticated solutions across the full Adobe stack. In 2025, Omnicom won the Adobe Digital Experience Partner of the Year – Americas and Adobe Digital Experience Partner of the Year – UK&I awards.

Appier Group (TSE: 4180), an AI-native company built around Agentic AI as a Service (AaaS), today announced the appointment of Sanam Lou as Vice President of Global Marketing. Bringing extensive experience across technology, strategy and growth, Sanam will lead Appier’s global marketing organization across EMEA, APAC and the US, strengthening the company’s positioning and differentiation in the increasingly competitive AI-powered advertising and marketing landscape.

Her appointment comes as Appier continues to expand its international presence, with EMEA and the US representing important areas of long-term opportunity. As part of this commitment, Appier plans to establish an office in London, further reinforcing its regional presence and enabling closer collaboration with clients and partners across Europe, the Middle East and the US. At Appier, she will focus on sharpening the company’s global market presence, expanding engagement and aligning marketing strategy with sustainable commercial growth.

“Sanam brings extensive global marketing experience, strong strategic instincts and industry credibility to connect technology innovation with evolving market and customer needs,” said Dr. Chih-Han Yu, CEO and Co-founder of Appier. “As Appier continues to expand globally, we look forward to Sanam’s leadership in articulating Appier’s differentiated value, deepening engagement with customers and partners, and strengthening alignment across regions. We believe her experience will contribute meaningfully to our next phase of growth.”

Sanam brings more than 25 years of experience building and leading marketing functions across the technology sector. Most recently, she served as Fractional CMO and Executive Coach at Beyond Founding, advising leadership teams on growth and go-to-market strategy. Previously, she led EMEA marketing at machine-learning advertising platform Moloco and served as VP of Corporate Marketing at gaming technology company Aristocrat Digital. She has also advised global technology and software companies, including DXC, Apple, and SAP, on market expansion and brand growth. She holds a Master’s degree in Journalism and Communications and is currently completing a Master’s in Business Psychology.

“Over the past decade, Appier has built something rare: a proven track record of turning AI into measurable ROI for marketers,” said Sanam Lou. “Its combination of deep technical expertise, sharp commercial insight and global reach creates a compelling foundation for continued growth. I am excited to join Appier, work with teams across the company to deepen connections with customers and partners, and bring this powerful story—and its value—to more businesses worldwide.”

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The Coca-Cola Company today announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to drive growth, strengthen consumer connections and unlock the next generation of capabilities powered by data, technology and AI.

• Coca-Cola will retain WPP Open X as its media partner globally, with the exception of North America, Japan and South Korea.
• Coca-Cola has selected Omnicom as its media partner in North America. Omnicom will work closely with WPP StudioX.
• Dentsu will continue to handle media in Japan and South Korea, which was not part of the current review.
• WPP Open X will continue to serve as Coca-Cola’s global creative partner, which was not part of the current review.

“We began this process with a clear objective: ensure we have the right partners, capabilities and operating model to continue to lead in a rapidly changing marketing landscape,” said Manolo Arroyo, Executive Vice President and Chief Marketing and Customer Commercial Officer, The Coca-Cola Company. “The outcome reinforces our confidence in the strength of our global marketing ecosystem and positions us to accelerate growth through deeper consumer understanding, greater agility and the responsible application of emerging technologies.”

Since the creation of Open X in 2021, WPP has played a central role in helping Coca-Cola modernize its marketing approach across more than 200 countries and territories. “WPP delivered a stellar performance during the reviews, demonstrating their strong, modern media, tech and data capabilities,” Arroyo said. “Their data solution Open Intelligence builds on proven results from our FIFA World Cup 2026 activation across the world.”

WPP retains creator, media and marketing. WPP also delivered thought leadership in Systems of Influence and strong capabilities in creators, and commerce/retail media supported by one connected ecosystem WPP Open that integrates data, tech and AI capabilities, at scale, globally.

The appointment of Omnicom in North America reflects Coca-Cola’s commitment to aligning specialized capabilities with market-specific opportunities. By bringing media, data, CRM, loyalty and creators together within one connected ecosystem, the North America operating unit can move beyond channel-based execution toward more integrated consumer experiences. This evolution will further accelerate NAOU’s marketing transformation and strengthen the ability to create meaningful connections that drive growth.

“Our review was about designing the future of our marketing organization,” Arroyo said. “The best marketing systems are built when you combine the best marketing talent with the right partnerships. We are confident that this combination of global scale, local expertise, innovation and collaboration gives us exactly that.”

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