Amy DeGregorio, senior vice president, managing director of sales for educational/informational (E/I) programming for Hearst Media Production Group (HMPG), has been promoted to the newly created role of executive vice president, sales & revenue for the company.
As senior vice president since 2022, DeGregorio has led HMPG’s sales marketing team and new business-development initiatives, working with national brand advertisers, organizations and foundations. In her new role she will serve as a key member of HMPG’s executive leadership team and a strategic advisor to HMPG’s president on revenue growth, commercialization and new business opportunities, with responsibility for driving revenue strategy and overseeing sales and sponsorship activity across HMPG’s entire portfolio. Her expanded mandate encompasses all facets of HMPG’s business, including linear television programming, branded and digital-native content and emerging platforms.
“Amy has done an exceptional job building meaningful brand partnerships and seamlessly integrating sponsors into our E/I programming,” said Bryan Curb, president of HMPG. “As HMPG continues to expand, we want to bring that same expertise and strategic approach to our entire portfolio, creating new opportunities for brands to engage with our award-winning content and loyal audiences.”
Prior to her role as senior vice president, managing director of sales for E/I programming, DeGregorio was senior vice president, client solutions for Litton Entertainment, which in 2022 was rebranded as HMPG. She joined Litton in 2016 as senior director, integrated marketing, before being promoted to vice president, integrated marketing and, in 2020, senior vice president, client solutions. She joined Litton from CBS Television Stations, where she was director, strategic and integrated marketing. Prior to CBS, she held roles at NBCUniversal, truTV and ABC Television. She began her career at MTV Networks in music marketing and promotion.
DeGregorio holds a bachelor’s degree in media studies from New York University, where she graduated magna cum laude and made dean’s list.
HMPG’s current program portfolio comprises more than 30 original series and hundreds of hours of content annually on leading broadcast networks and station groups and on connected TV and streaming platforms. It has a library of 85 series (6,000 episodes) and its content can be found in 100 countries.
