Accomplished technology marketing leader joins Nintex to accelerate growth in agentic business orchestration

Veteran growth, commerce, and digital strategy executive joins an advanced analytics company to accelerate go-to-market scale and strategic partnerships

Evergreen Digital Media Corp. (EDM), a premier operator of digital signage and retail media networks, and Adwave Digital Inc. (Adwave), a technology company that operates an AI-powered advertising platform, have finalized a strategic partnership in which EDM will provide capital to facilitate the continued development of Adwave’s AI platform. EDM will also receive a preferred licensing agreement to the platform as part of the agreement.

Adwave’s WaveRunner platform buys and runs ad campaigns across streaming TV, Google, Meta, Reddit, and the web from a single daily budget, optimizing placement using a business’s own site data, without requiring an agency or separate accounts for each channel.

This is EDM’s third strategic investment in the past year, but a different type of deal. The earlier investments brought new screen networks into EDM’s fold. In this partnership, EDM obtains rights to run Adwave’s AI ad-buying technology directly, without taking on another network to operate.

“Adwave brings a level of talent and technical knowledge in the advertising AI space that’s rare to find,” said Don Winfrey, CEO of Evergreen Digital Media Corp. “We’re excited to learn from this team as we bring that expertise into our networks.”

“EDM has built something real in the DOOH space, and we’re glad to be working alongside a team with that kind of reach,” said David Naffis, CEO of Adwave. “We’re looking forward to what this partnership produces.”

Recognition Highlights WisdomTree’s Leadership, Innovation, Commitment to Financial Advisor Success

Marketing and e-commerce teams can now generate and edit images with OpenAI’s latest image model — without leaving the workspace where they already produce AI video.

New health and life sciences practice debuts AdherenceIQ, an AI-powered platform that predicts patient adherence risk

Medication nonadherence costs the U.S. healthcare system as much as $300 billion annually. Despite significant investments in awareness, patient acquisition, and new prescription generation, life sciences companies struggle to identify which patients will start/discontinue therapy and understand the emotional barriers driving those decisions.

Response Media today announced the launch of RE: HEALTH, a specialized health and life sciences practice built to help pharmaceutical and health brands close that gap.

Backed by decades of healthcare marketing expertise, RE: HEALTH combines behavioral science, privacy-compliant AI and advanced analytics to help brands identify the emotional barriers to treatment and translate that intelligence into engagement strategies that improve adherence, persistence and TRx growth.

“Medicine is an emotional decision but the industry has marketed it as a functional one,” said Josh Perlstein, Response Media CEO. “We believe there is a smarter approach, and it begins with focusing on the human behind every treatment.”

With the launch, the company is introducing AdherenceIQ, a proprietary, AI-powered behavioral intelligence platform that predicts and addresses therapy adherence risk before drop-off occurs.

Built on published adherence science, AdherenceIQ identifies the emotional and functional barriers preventing patients from starting or continuing therapy, predicts who is most likely to disengage and why, and recommends intervention strategies based on those barriers.

For chronic and rare disease therapies, where adherence and persistence are critical to patient outcomes and commercial performance, AdherenceIQ shifts the focus from measuring attrition to identifying patients at risk of disengaging while there is still an opportunity to intervene.

“Adherence is too often treated as a reminder problem,” said Dr. Alvin Glay, chief strategy officer, RE:HEALTH. “But patients don’t make decisions based on reminders. Concerns about side effects, necessity, distrust, and stigma all shape their decisions. We can now uncover those barriers early enough to intervene in a relevant, human way that not only improves patient outcomes but accelerates TRx growth.”

With over two decades of health tech marketing and communications leadership, Konstantinidis joins to amplify AssureCare’s market momentum, accelerate adoption and extend its presence into new segments.

AssureCare®, a leading AI-powered population health management company, today announced that Kristen Konstantinidis has joined the company as Senior Vice President of Marketing and Communications.

Healthcare organizations are under more pressure than ever to adopt AI-enabled technology that actually delivers results, not just promises them. For too long, healthcare technology has promised interoperability, actionable intelligence, and whole-person care – but too often has delivered fragmented point solutions, disconnected data, and innovation that fails to translate into meaningful action at the point of care. AssureCare has spent years building something different: a platform that connects stakeholders, turns complex data into usable insights, and enables care teams to intervene with clarity, speed, and purpose. Now the company is building the team to make sure the market knows it.

“Kristen has a rare gift for translating complex technology and true healthcare outcomes into ROI-driven success stories that resonate, regardless of the audience – whether that’s a boardroom, policy table, or clinical floor,” said Yousuf Ahmad, President and CEO of AssureCare. “AssureCare is not simply building technology. We are redefining how healthcare organizations identify needs earlier, coordinate care more effectively, and improve outcomes for the people and communities they serve. There’s no one better suited to share that story with stakeholders than Kristen.”

Most recently, Konstantinidis served as Chief Communications Officer at Homeward Health, where she built the company’s communications and brand marketing function – including government relations, positioning for the Rural Health Transformation (RHT) Program, and AI narrative strategy. That experience gives her particular insight into one of the most consequential shifts in healthcare today: the move toward responsible, AI-enabled, proactive care. She brings it to AssureCare to help tell the story of how intelligent technology and compassionate care work together to remove friction instead of adding it, so the people delivering care can stay focused on the people who need it.

“I chose AssureCare because of the combination of an exceptional team, compelling mission, proven technology, and enormous opportunity,” said Konstantinidis. “At AssureCare, AI is not a slogan or a disconnected feature, it is an enabler of better decisions, more efficient care teams, stronger engagement, and measurable outcomes. My job is to make sure the market knows the scale, effectiveness and impact AssureCare makes on millions of lives, and I can’t think of more meaningful work to be part of.”

Small businesses across the United States are increasingly looking for practical and affordable ways to build brand visibility, promote their products, and create professional customer experiences. Printing Limitless is supporting this demand with a broad range of custom branding and printing solutions designed for businesses of different sizes and industries. Through its online platform, the company provides customizable products that can help businesses promote their brands at storefronts, events, trade shows, markets, offices, and other customer-facing environments. Its product portfolio spans Banners, Stands & Displays, Table Covers & Displays, Signs & Decals, Clothing, and other promotional materials.

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Workday, Inc. (NASDAQ: WDAY), the enterprise AI platform for HR, finance, and IT, today named Sarah Kennedy Ellis chief marketing officer, effective October 5, 2026, reporting to Aneel Bhusri, Workday co-founder, CEO, and chair. Kennedy Ellis will lead Workday’s global marketing and communications organization and will be responsible for championing the company’s brand narrative and growth strategy for the AI era.

Kennedy Ellis brings more than 20 years of marketing expertise to the role. She joins Workday from Google, where she led global marketing for Google Cloud and Google Workspace and helped build the engine behind one of the fastest growing businesses in enterprise technology. Prior to joining Google, she was chief marketing officer of Adobe Experience Cloud, and chief marketing officer of Marketo, playing a critical role in Marketo’s successful acquisition by Adobe in 2018.

“I couldn’t be more excited to welcome Sarah to the Workday leadership team,” said Aneel Bhusri, co-founder, CEO, and chair, Workday. “She’s driven growth at scale for some of the biggest technology companies in the world, and has spent the last decade at the center of enterprise AI. As every organization actively navigates the future of AI to better manage their people and their money, Sarah’s unique ability to translate complex technological shifts into compelling, customer-centric stories is exactly what we need.”

“I am incredibly honored to join Workday at such a pivotal moment for enterprises and the humans that power them,” added Kennedy Ellis. “We have entered an era where AI is fundamentally redefining how businesses operate and Workday sits at the center of that transformation, uniquely positioned to help organizations harness the power of their most vital assets—their people and their money. I look forward to working with the team to tell that story and fuel our next phase of global growth.”